Research and Markets: Beverage Market in India - Order Now

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/5955e9/beverage_market_in) has
announced the addition of the "Beverage Market in India" report to their
offering.

In this report, Boston Analytics investigates the large untapped market
potential for store-bought non-alcoholic beverages, in particular carbonated
beverages, juice based drinks and energy or sports drinks among urban/suburban
consumers in India.

Approximately 120 billion litres of beverages are consumed by Indians every
year, but only 5% represent store-bought packaged beverages. The majority of
Indian consumers (75%) still consume non-alcoholic store-bought beverages 'less
than once a day', highlighting a large untapped market opportunity, particularly
in the carbonated drinks and juice or juice-based categories (estimated to be
worth $1.5 Billion and $.25 billion respectively). In order to increase
consumption and penetration of such beverages manufacturers will have to address
the two primary reasons why some Indians abstain entirely, that is, health
concerns and undesirable taste - as highlighted in Boston Analytics' survey of
8300 people across 15 cities.

This study investigates consumption frequency and habits, the importance of
various product attributes, and brand preferences across age, household income,
city in India and beverage category. This study has implications for
manufacturers, distributors, retailers and investors hoping to capitalize on the
growth of these beverage categories in India and distinguish themselves in the
increasingly crowded marketplace

Key Topics Covered:

* Survey Background and Objectives
* Sample Demographics
* Executive Summary
* Usage of Non Alcoholics Drinks and Beverages
* Carbonated Drinks: Need Drivers and Perceptions of leading Brands
* Fruit Drinks and Juices: Need Drivers and Perceptions of leading Brands
* Energy and Sports Drinks: Need Driver and Perceptions of leading Brands
* Appendix

For more information visit
http://www.researchandmarkets.com/research/5955e9/beverage_market_in

Research and Markets
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