Engauge Helps Georgia Introduce New Business-Focused Website

Agency works with the state to launch site dedicated to business and the tourism
industry
ATLANTA--(Business Wire)--
Engauge, a total marketing solutions agency, and the Georgia Department of
Economic Development (GDEcD), announce the launch of a new business-focused
website for the state of Georgia, www.Georgia.org.

Charlie Gatlin, GDEcD`s deputy commissioner for tourism and marketing said,
"Particularly today, with the economy being an overriding theme in business,
GDEcD recognizes the need to be a strong voice for commerce in the state.
Georgia.org is a comprehensive resource for doing business in Georgia, and
represents our commitment to supporting and growing industry in the state."

Engauge designed the website to broadly address issues that are unique to
businesses. The website provides information on:

* the benefits of choosing Georgia, such as low business and living costs and
education opportunities;
* doing business in Georgia, covering topics like relocation and international
business;
* specific Georgia industry information, covering a dozen key strategic
industries;
* community development, addressing such things non-profit development and
chambers of commerce.

From a technology perspective, the site was designed "modularly," meaning that
areas of the site are moveable and allow for new content to be added and shifted
around without the complication of making it fit a fixed design. In addition,
the site was developed to give GDEcD control of the content, through the use of
a content management system (CMS).

"In many ways, what makes Georgia.org a success is what you don`t see," said Al
Skelton, group account director with Engauge. "It`s all the behind the scenes
stuff. Not only does GDEcD have a large amount of control in terms of content,
the site also has a flexible design that gives them freedom in the placement of
content. All of these things make the site a long-term solution for GDEcD."

Engauge background: www.engauge.com

Engauge, a portfolio company of Halyard Capital, is a total marketing solutions
agency, dedicated to delivering transformational ideas that move someone - to
act, to choose, to believe in a brand. The agency focuses on discovering true
insights, developing ideas with real impact, and then measuring that interaction
and gauging the results. Engauge`s three Centers of Excellence combine the
disciplines of branding, digital, and direct marketing to partner with clients
such as Kraft Foods, Best Buy for Business, Chick-fil-A, The Home Depot, Sony,
NGK, and Huntington Bank. The company has offices in Columbus, Austin, Atlanta,
Pittsburgh, and Orlando.

Engauge
Stephanie Critchfield, 404-601-4348
scritchfield@engauge.com

Copyright Business Wire 2009