Omniture Wins ClickZ Marketing Excellence Award for Third Straight Year

OREM, UT, Jun 10 (MARKET WIRE) --
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business
optimization software, today announced that the Omniture Online Marketing
Suite has been named best analytics platform as part of the 2009 ClickZ
Marketing Excellence Awards. Omniture has won this award for the third
straight year. In addition to the best analytics platform award, Omniture
was also selected as a finalist in two other categories and is the only
company named as a winner or finalist in three separate categories in
this year's ClickZ Marketing Excellence Awards.

Finalists in the ClickZ Marketing Excellence Awards were judged on the
following four criteria:

-- Ability to help marketers innovate and execute
-- Ability to help marketers measure and achieve goals
-- Ability to integrate with other digital marketing tools
-- Overall approach and category relevance

The Omniture Online Marketing Suite is an integrated portfolio of
applications to optimize Customer Acquisition, Conversion and Retention
efforts. The Online Marketing Suite is powered by data that provides
actionable, real-time intelligence and insight concerning customer
interactions and marketing initiatives across multiple touch points. The
suite enables marketers to make quick adjustments, automate certain
customer interactions and better maximize ROI.

"Omniture continues to be the market leader in fully integrated online
analytics," said Michael Orlinski, Judge, ClickZ Marketing Excellence
Awards. "Omniture's suite approach is a flexible package that can
integrate fairly easily with their Genesis application. While previously
Omniture required an above-average education, for the average marketer
they have made great strides with creating actionable dashboards for
entire organizations."

In addition to winning best analytics platform, Omniture was selected as a
finalist in both the mobile marketing (for App Measurement for iPhone)
and social media (for Omniture Genesis) categories.

"The Omniture Online Marketing Suite is helping CMOs and marketers make a
tangible, positive impact on their respective organizations," said Josh
James, CEO, Omniture. "Winning ClickZ's award for the best analytics
package for three years running demonstrates our commitment to continually
improve our products and services. We are constantly expanding the
functionality and capabilities of the Omniture Online Marketing Suite to
include new technologies and forms of media, helping our customers broaden
their marketing efforts and better interact with their customers."

About Omniture
Omniture, Inc. is a leading provider of online business
optimization software, enabling customers to manage and enhance online,
offline and multi-channel business initiatives. Omniture's software,
which it hosts and delivers to its customers as an on-demand subscription
service and on-premise solution, enables customers to capture, store and
analyze information generated by their Web sites and other sources and to
gain critical business insights into the performance and efficiency of
marketing and sales initiatives and other business processes. In
addition, Omniture offers a range of professional services that
complement its online services, including implementation, best practices,
consulting, customer support and user training through Omniture
Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart,
Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and
SiteCatalyst are registered trademarks of Omniture, Inc. in the United
States, Japan, Canada, and the European Community. Omniture, Inc. owns
other registered and unregistered trademarks throughout the world. Other
names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain
statements in this release may constitute "forward-looking statements"
within the meaning of Section 21E of the Securities Exchange Act of 1934
and Section 27A of the Securities Act of 1933, including, but not limited
to, statements regarding the abilities and expected benefits of our
services to customers. These statements are based on current expectations
and assumptions regarding future events and business performance and
involve certain risks and uncertainties that could cause actual results
to differ materially, including but not limited to, risks described in
Omniture's quarterly report on Form 10-Q for the period ended March 31,
2009, and from time to time in other reports filed by Omniture with the
U.S. Securities and Exchange Commission. These reports are available on
the Investor Relations section of our web site at http://www.omtr.com.
Omniture undertakes no duty to update any forward-looking statement to
conform the statement to actual results or changes in the company's
expectations.

Omniture Press Contact
Mark Boothe
801-722-7000 ext.1262
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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