Moxie Interactive Founder and CEO Kris Zagoria Steps Down; Joel Lunenfeld Named as Successor

ATLANTA--(Business Wire)--
Moxie Interactive, a division of Zenith Media Services, and a top ten
interactive marketing agency in the United States, shared today that co-founder
Kris Zagoria has announced her departure as CEO from the agency. Zagoria founded
Moxie Interactive in 2000, leading the agency`s unprecedented growth from five
employees to a staff of nearly 300 through the development of inventive,
award-winning interactive advertising and marketing programs for high-profile
national accounts that include Verizon, Coca-Cola, Nestle, Garnier, Maybelline
New York, 20th Century Fox and The Home Depot, among others.

"I am extremely proud and humbled by what our team has accomplished in the past
nine years, and have no doubt that Moxie will continue to thrive and remain on
the cutting edge as one of the leading interactive agencies in the country,"
said Zagoria. "Leaving the Moxie team was an extremely difficult decision as
each and every employee brings out the very best in me. However, I am thrilled
to be able to explore new creative avenues, spend more time with my family, and
apply what I have learned at Moxie in my new endeavors to come."

Joel Lunenfeld, chief innovation officer, has been a long-time partner of
Zagoria`s, leading the agency`s charge to create innovative client programs
within the ever-changing landscape of social media, technology and communication
platforms. With eight years at Moxie building its media practice, and playing a
key leadership role with many of the agency`s clients, he will bring to the
position an innate understanding of Moxie Interactive`s business model and
ongoing mission to remain at the forefront of the digital industry.

"If you know Joel, you know he`s a natural leader. His thirst for continuously
pushing the digital envelope is unmatched. He`s been with the agency since 2001,
and has been absolutely critical to Moxie`s success," said Zagoria.

Lunenfeld assumes Zagoria`s role as CEO beginning June 10 along with remaining
partners Bob Conquest, chief creative officer, and Shelley Bertsch, chief
operations officer. Zagoria will continue to provide guidance to Moxie in a
consulting role.

Under the leadership of Zagoria, Moxie Interactive has become one of the most
prolific interactive agencies in the country and a leader in the use of emerging
technology to capture the attention and build conversations between consumers
and some of today`s most prestigious brands. Notable accolades that Zagoria has
brought to Moxie Interactive include being selected as "Atlanta`s #1 Largest &
Fastest Growing Women-Owned Firm" two years in a row by the Atlanta Business
Chronicle, "Agency to Watch" by MediaPost, and "2005 Marketer of the Year" from
the Atlanta Interactive Marketing Association, in addition to countless industry
awards for national interactive campaigns. She also helped to oversee the 2006
acquisition by Zenith Media Services, a strategic decision that was made to
strengthen the agency`s media and creative service offerings.

"Kris` creativity, unwavering commitment to clients and forward-thinking
approach to interactive marketing has made her the driving force behind the
success of Moxie Interactive-she is an incredible, one-of-a-kind talent, and
though I am saddened to see her depart, I fully respect her decision to step
down from her current role," said Steve King, ZenithOptimedia global CEO. "With
Joel at the helm, we have every confidence that his constant determination to
innovate and push the boundaries of the digital space will keep Moxie at the
forefront of the interactive world for many years to come."

For more information about Moxie Interactive, please visit
www.moxieinteractive.com. For press inquiries, contact Alex Anzalone at (619)
234-0345.

About Moxie Interactive

Simply put, Moxie Interactive is brilliant marketing, digitally enhanced. One of
the largest full-service interactive marketing agencies in the United States,
Moxie`s capabilities include communications planning, media planning and buying,
search marketing, branded entertainment, digital advertising, ECRM, experiential
and sponsorship services and campaign management. At the heart of the agency is
its proprietary offering, Sunao. A Japanese word meaning the `untrapped mind,`
Sunao is a team of experts whose mission is to deliver innovation to clients
through trend-spotting, consumer insights and analytics.

Moxie`s award-winning digital team is focused on connecting people and brands
across all screens. Current clients include Coca-Cola, Hewlett-Packard, Garnier,
Maybelline New York, Nestle, Puma, The Home Depot, Verizon, and 20th Century
Fox, among others.

Founded in 2000, Atlanta-based Moxie was acquired by Zenith Media Services, a
Publicis Groupe Company, in 2006. Expansion has included additional locations in
New York and Los Angeles. To learn more about Moxie, visit
www.moxieinteractive.com.

Formula PR
Alex Anzalone, 619-234-0345
anzalone@formulapr.com

Copyright Business Wire 2009