Eye-Fi Unveils 4GB Wireless Memory Card With Raw Image Support

The Eye-Fi Pro Card Supports Transfers without the Need for a Router or
Internet; Users Can Now Select What Uploads

MOUNTAIN VIEW, Calif., June 10 /PRNewswire/ -- Eye-Fi Inc. today unveiled the
Eye-Fi Pro, a new wireless SDHC memory card for digital cameras that allows
professionals and photo enthusiasts to automatically upload images straight
from their camera to their computer and the Web. Available today, the Eye-Fi
Pro includes RAW image support and peer-to-peer connectivity for a direct
connection between the camera and a computer, no router or Internet connection
required (also known as ad hoc).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090610/NY30378 )

Eye-Fi also announced today that all Eye-Fi card users can now select which
photos or videos they want to wirelessly transfer from their camera to their
computer or the Web, using the new Selective Transfer feature.

"People are engaged in photography at a deeper level than ever before. They
have moved from being casual photographers to passionate enthusiasts, shooting
in RAW for more extensive editing, adding geotags for a richer experience or
using an online gallery to share their work," said Jef Holove, CEO of Eye-Fi.
"These people are looking for tools that advance the art of photography and
make it more efficient - and the Eye-Fi Pro does both."

About the Eye-Fi Pro
The Eye-Fi Pro lets users wirelessly upload more file types, including JPEG
and RAW images and videos. The Eye-Fi Pro also allows users to create an ad
hoc connection through their computer or other mobile device to wirelessly
upload media files while away from a wireless router.

"The Eye-Fi Pro has streamlined my workflow. It lets me quickly upload files
in the background while I continue my photo shoots. My clients can choose
their best shots in near real time," said Jeff Sockwell, an Eye-Fi Pro beta
user and professional photographer who used Eye-Fi in a portrait session with
more than 150 dance students. "I also have assurance that photos are
automatically saved both on my computer and my Eye-Fi Pro."

Like the Eye-Fi Explore Video, the new Eye-Fi Pro will automatically upload
images and videos direct to more than 25 online photo and video sharing sites.
It also lets users upload away from home at more than 10,000 Wayport and open
hotspots, and will automatically geotag photos with information about where
the images were taken. The Eye-Fi Pro is now available at Amazon.com and
www.eye.fi for an MSRP of $149.

Selective Transfer
Also announced today is Eye-Fi's newest feature, Selective Transfer, that
gives users more control over which photos and videos to upload. Using the
standard "protect" or "lock" feature in any camera's menu, users can select
which files to wirelessly upload. Any "protected" photo or video will
automatically be uploaded, and all photos and videos will remain on the memory
card until the user manually deletes them. Selective Transfer is free and
available now for all Eye-Fi card users through the Eye-Fi Manager.

At the Leading Edge of Camera Technology - Eye-Fi Connected cameras
In effort to meet prosumers' increasing camera feature set demands and widen
wireless adoption, manufacturers are offering Eye-Fi card recognition and
optimization. The Eye-FiConnected camera features range from power setting
optimization to on-camera notifications while photos and videos are wirelessly
uploaded. These new cameras include Nikon's latest model, the D5000 (which
follows in the footstep of the already Eye-FiConnected D60 and D90), as well
as the entire spring line-up of Casio cameras, including the Casio EX-S12,
Casio EX-S5, Casio EX-FS10, Casio EX-FC100 and Casio EX-Z29.

Eye-Fi's complete line-up of wireless SD and SDHC memory cards range in price
from $49-$149 and are available at www.eye.fi, in store at Apple Retail Stores
and Best Buy locations, and at major online retailers such as Amazon.com,
Walmart.com and Costco.com.

Eye-Fi has received numerous product awards including Popular Science's "Best
of What's New" for 2008 and PC World's "The 100 Best Products of 2008."

For more information, please visit www.eye.fi, or follow Eye-Fi on Twitter
@EyeFiCard.

About Eye-Fi
Founded in 2005, Eye-Fi is dedicated to building products and services that
help consumers navigate, nurture and share their visual memories. Eye-Fi's
patent-pending technology works with Wi-Fi networks to automatically send
photos and videos from a digital camera to online, in-home and retail
destinations. Headquartered in Mountain View, Calif., the company's investors
include LMS Capital, Opus Capital, Shasta Ventures and TransLink Capital. More
information is available at www.eye.fi.

SOURCE Eye-Fi Inc.

Gina Weakley of Red Consultancy for Eye-Fi, +1-415-618-8809,
gina.weakley@redconsultancy.com