X Change Conference Announces the "Four Founder's" Keynote at X Change 2009

SAN FRANCISCO, CA, Jun 10 (MARKET WIRE) --
Semphonic and Web Analytics Demystified are proud to announce the first
ever gathering of four of the web analytics industry's most influential
"founding fathers" from Omniture, Urchin, Accrue, and NetGenesis in a
unique keynote event talking about the evolution of the digital
measurement industry.

"I am incredibly excited to be moderating such a distinguished panel of
founders," says Eric T. Peterson, CEO of Web Analytics Demystified and
co-sponsor of the X Change. "They have shaped our industry and changed how
businesses invest in the Internet, and now we'll hear from them directly."

Brett Crosby, co-founder of Urchin and now Group Product Marketing Manager
at Google responsible for Google Analytics; Matt Cutler, co-founder at
NetGenesis and now the Vice President of Marketing at Visible Measures;
Bob Page, co-founder of Accrue and now Senior Director at Yahoo!
Analytics; and John Pestana, co-founder of Omniture and now Co-founder
and Chairman at ObservePoint have helped define the web analytics sector.
Collectively, these four have had a hand in the vast majority of web and
video measurement on the Internet. They will talk about what they hoped to
accomplish years ago, how they see the industry today, and where they
think the digital measurement industry is heading.

"The Founding Fathers' keynote panel is another example of how we strive
to make the X Change different," says Gary Angel, President of Semphonic
and X Change co-sponsor. "Our goal with the conference is to provide a
unique experience tailored to web analytics professionals. And I think
this unusual, personal, more reflective session will set the table for X
Change's deep, conversation-based explorations of the key issues in web
analytics."

The X Change is limited to 100 participants and draws many of the most
influential practitioners in the web analytics industry from companies
like Best Buy, AOL, Charles Schwab, Nokia, TBS, Intuit, and many more.

This year's X Change will be held on September 10th and 11th in San
Francisco at the St. Regis hotel. The keynote session is at 9:00 AM on
Thursday, September 10th. Conference information including registration
and session details can be found online at www.xchangeconference.com or by
calling Semphonic at 800 763-2821.

Media Contact:

David Libby
510.377.1466
Email Contact

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