MWW Group Launches, M.insight, First Mobile App for PR, Marketing and Advertising...

MWW Group Launches, M.insight, First Mobile App for PR, Marketing and
Advertising Pros

Free App to be available via iPhone, WindowsMobile or Blackberry Device.

Delivers Up-to-the-Minute Marketing Communications & Social Media News.

NEW YORK, June 10 /PRNewswire/ -- MWW Group, one of the nation's top 10 public
relations firms, today announced the launch of "M.insight," an advanced mobile
app that delivers real-time news, articles and opinions relevant to public
relations, marketing, advertising and social media. M.insight uses public-RSS
feeds from a hand-picked group of highly respected blogs and news sites within
the industry and aggregates this content in an easy-to-read format. With
M.insight, any marketing professional can stay abreast of relevant,
up-to-the-minute news, information and trends.

"As professionals in the marketing services industries, our clients rely on us
to be constantly aware of every bit of news or information that could affect
their campaigns or their businesses. A first for the public relations
industry, M.insight will make it easy for PR, marketing and advertising
professionals to discover and track news that is most relevant to them." said
Michael W. Kempner, president and CEO of MWW Group. "On a broader level,
M.insight also demonstrates how utility-driven mobile apps can become powerful
marketing tools. Mobile platforms are undoubtedly growing as a compelling
marketing channel and we're eager to drive innovation in this area."

M.insight is free, easy to download and simple to use. Communications and
marketing professionals can simply use the default content on the app, which
is sourced from some of the most cutting edge blogs and news sites in the
industry. Users can also customize the content to better match their needs.

Social Media Monitoring, Right From Your Smartphone

M.insight also offers the ability to monitor social media right from your
smartphone. MWW Group's social media monitoring service, D.insight (powered by
the Radian6 platform) virtually plugs into the mobile app. The result is a
seamless monitoring solution that delivers robust analytics in a web-based
dashboard while streaming relevant mentions straight to your smartphone. This
feature is optional and needs to be activated through a paid subscription.

M.insight for the iPhone/iTouch

M.insight was independently developed for the iPhone/iTouch and offers a
simple, intuitive interface to access information in six key categories. The
app features full-feed item caching, including images, for offline access.
Users can add categories and additional feeds as needed.

M.insight for WindowsMobile and Blackberry Devices, in partnership with Viigo

MWW Group developed M.insight for WindowsMobile and Blackberry devices in
partnership with Viigo, a 5-star rated CNET Editors Choice app that currently
ranks as the most popular download in the new Blackberry App World. Users
downloading this version of M.insight will get the full benefits of real-time
access to information as well as the ability to email any news item or post it
on Twitter or Del.icio.us right from the reader screen. This version also
features news, weather, flight schedules and status, real-time sports scores,
stock quotes and market data, entertainment, hotel and restaurant reviews,
blogs, and much more.

M.insight is available for download immediately. To install the app on your
device, simply visit mww.com/minsight from your mobile browser. Alternatively,
M.insight is also available as a free download in Apple's iTunes store.

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is
known for its results-driven approach to public relations and "Aim High... and
Deliver" commitment to client service. For the past four years, MWW Group has
been honored with the #1 ranking in the Holmes Report agency client
satisfaction survey. MWW Group achieved top rankings in the categories of
account leadership, strength of account team, creativity, strategy and
planning, and program execution. In 2006, MWW Group was named PR Agency of the
Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in
recognition of the firm's growth, strategic account leadership and
industry-leading employee retention. MWW Group is part of the Interpublic
Group of Companies (NYSE: IPG).

SOURCE MWW Group

Karla Merida of MWW Group, +1-212-827-3756, kmerida@mww.com