MEDIA ALERT: Quova Demonstrates the Power of IP Geolocation at Internet Retailer 2009

* Reuters is not responsible for the content in this press release.

Wed Jun 10, 2009 8:01am EDT 

  MOUNTAIN VIEW, CA, Jun 10 (MARKET WIRE) -- 
Quova, Inc., the leading provider of IP geolocation data and services,
will exhibit at the 2009 Internet Retailer Conference and Exhibition,
June 15-18 in Boston. IREC is the world's largest e-retailing conference.

    Location -- is one piece of data that can provide many uses for
e-retailers, including preventing online fraud, localizing Web content and
geotargeting advertising. By implementing IP geolocation technology into
their Web sites, retailers can identify a visitor's location from their
IP address, pinpointing the geographic area of the user down to a city
level. Once a visitor's location is known, retailers can take an action,
such as providing Web content in the right language and currency, or
blocking transactions from notoriously fraudulent countries such as
Nigeria.

    Quova will be showcasing its IP geolocation capabilities in booth #1102 at
Internet Retailer.

    Who: Quova staff members, including Kerry Langstaff, VP of Marketing at
Quova.

    What: Quova will showcase its repository of more 2 billion IP addresses
and discuss the many ways IP geolocation can aid retailers.
Representatives from Quova can describe use cases from companies such as
the HP Home and Office Store and Continental Airlines.

    When: June 15-18, 2009

    Where: Boston Convention and Exhibit Center, Boston, MA; Booth #1102

    For further information, please visit:
http://www.internetretailer.com/IRCE2009/

    About Quova

    Quova, Inc. enables online businesses to instantly identify where a
visitor to their Web site is geographically located. Major e-retailers,
ad networks, banks, and government agencies integrate IP geolocation data
into their Web applications to geo-target their advertising and content,
detect identity theft and card-not-present fraud, manage digital content
distribution, comply with local laws and more. Quova delivers detailed
demographic and network characteristic data about an IP address, down to
a city area. The data is 99.9% accurate at the country level and 97.2%
accurate at the US State level (according to independent research
conducted by PricewaterhouseCoopers). Quova, founded in 2000, is based in
Mountain View, California, and is privately owned. www.quova.com

    

Contact:
Catherine Koo or Nicole Wasowski
LEWIS PR
(415) 992-4400
quova@lewispr.com

Copyright 2009, Market Wire, All rights reserved.

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