World's Largest Twitter Study by HubSpot Reports Over Half of Accounts Don't Tweet

CAMBRIDGE, MA, Jun 10 (MARKET WIRE) --
HubSpot released its June 2009 State of the Twittersphere
(http://bit.ly/SOTblog0609) (Twitter hashtag: #SOTwitter) report,
analyzing data from more than 4.5 million Twitter accounts over a nine
month period to measure Twitter growth and report statistics on tweets,
the Twitter user base and user geography. The study finds that despite
obvious growth in the number of Twitter accounts, over nine percent of
Twitter users are inactive.

While the Wall Street Journal reports that the number of Twitter accounts
has grown to 32.1 million from 1.6 million a year ago, the HubSpot State
of the Twittersphere study reports low activity levels for a significant
number of users. Specifically, 55.5% of users are not following anyone,
54.9% have never tweeted and 52.71% have no followers.

This is HubSpot's second State of the Twittersphere report and is based on
data gathered from Twitter Grader, one of HubSpot's free marketing tools
that measures the power and authority of Twitter accounts based on
factors such as number of followers, reach and frequency of updates. The
study uses data from the past nine months on a pool of over 4.5 million
users who have evaluated their accounts using Twitter Grader.

"Recently, there has been a lot of buzz from mainstream media about the
growth of Twitter," said Brian Halligan, CEO and co-founder of HubSpot.
"However, the June 2009 State of the Twittersphere points out that people
may not be using Twitter to its full potential. If new users aren't really
engaged, should it really be considered growth?"

Download the new June 2009 State of the Twittersphere report at
http://bit.ly/sotwitter.

HubSpot encourages feedback and comments about #SOTwitter on the HubSpot
Inbound Internet Marketing Blog at http://bit.ly/SOTblog0609.

Find HubSpot's first, Q4 2008 State of the Twittersphere report at
http://blog.hubspot.com/blog/tabid/6307/bid/4439/State-of-the-Twittersphere-Q4-2
08-Report.aspx.

About the State of the Twittersphere

The State of the Twittersphere is a regularly updated study about Twitter
to communicate significant findings about Twitter growth and statistics
about tweets, the Twitter user base and user geography. The study reports
on data gathered from Twitter Grader, a free, online diagnostic tool that
measures the power and authority of Twitter accounts. The State of the
Twittersphere is compiled by HubSpot, Inc.

About HubSpot

HubSpot, Inc. provides Internet marketing software that helps businesses
get found online, generate more inbound leads and convert a higher
percentage of those leads into paying customers. HubSpot's software
platform includes tools that allow professional marketers and small
business owners to manage search engine optimization, blogging and social
media, as well as landing pages, lead intelligence and marketing
analytics. Based in Cambridge, MA, HubSpot can be found at
http://www.hubspot.com. HubSpot's free marketing tools can be found at
http://grader.com.

Copyright 2009, Market Wire, All rights reserved.

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