hawkeye`s Eight Truths of Marketing to Small Business Gets Marketers Focused on Gaining and Building Trust

DALLAS--(Business Wire)--
As an agency that helps many of the top marketers at Fortune 500 companies
successfully build trust and loyalty with small businesses, hawkeye has spent
considerable time working with and studying small business owners.

"Our experience has resulted in understanding the needs, wants and dreams of
hundreds of small-business decision makers," said Melinda Gladitsch, hawkeye`s
director of Strategy & Insight. "We`ve come to learn they are defined by
attitudes, not numbers. They revel in their independence, passion, and their
communities; they truly value the quality of life."

Marketers who want to earn the trust and good will of small businesses will
benefit from the Eight Truths of Small Business Marketing, a free white paper
published by hawkeye.

Short and to the point, each "truth" is supported by examples of marketing
campaigns that strike just the right chord with small businesses.

"If you understand how to reach those notes, you, too, will have a foundation
for building a successful small business strategy," said Gladitsch.

For a free copy of the Eight Truths of Small Business Marketing, go to
hawkeyeww.com. To learn how hawkeye`s special insight can help with your
challenging situation, contact Melinda Gladitsch at 970-476-2071 ext. 5300 or
mgladitsch@hawkeyeww.com. You can also friend Melissa on LinkedIn and facebook.

About hawkeye

hawkeye uses INSIGHT AND DATA intelligence to quickly solve challenging
situations with uncommon solutions for world-class marketers through digital,
B2B, direct, branding and sports and entertainment. For more information and
great ideas to engage your customers, contact Melinda Gladitsch, hawkeye`s
director of Strategy & Insight at 970.476.2071 ext. 5300 or
mgladitsch@hawkeyeww.com.

Visit the hawkeye Insight and Strategy blog at
http://hawkeyeww.typepad.com/soar/.

Wendy Hirschhorn, 212-826-8790
wendyhi@nyc.rr.com

Copyright Business Wire 2009