Torrent SureConnect(TM) HDMI Cables Hit the Electronics Market

* Reuters is not responsible for the content in this press release.

Wed Jun 10, 2009 8:30am EDT

Feature-rich, performance-driven and green; next-gen cables enhance the HD
experience

NEW YORK, June 10 /PRNewswire/ -- (CEA Line Show - BOOTH T4) -- Torrent, Inc.
today leverages the CEA Line Show stage to officially launch the
SureConnect(TM) family of HDMI-certified cables; exceeding "status quo"
options by maximizing performance while making connections stronger, more
reliable and easier to use. In doing so, SureConnect cables address
long-standing issues that jeopardize the HD experience - improving consumer
satisfaction while delivering much-needed differentiation at a competitive
price.

Torrent was established for the very purpose of bringing ingenuity to digital
connectivity - an area with known deficiencies despite its critical importance
to ensuring that ever-advancing home theater, gaming and PC systems perform to
expectations. Much like the best engine will underwhelm if used in a poorly
designed car, today's high-end systems are only as reliable as their weakest
link - which too often is the cable. With the launch of SureConnect HDMI
cables, Torrent is poised to fill the gap between overpriced offerings
narrowly focused on speeds and commodity options that don't deliver solutions
to real-world problems. By contrast, the SureConnect line tackles real issues
caused by loose connections, interference, cumbersome designs and other
limitations noted by end users and professional installers alike.

"Our SureConnect HDMI cables were designed around the end user experience,"
said Craig Palli, CEO and Co-founder, Torrent, Inc. "Torrent offers a unique
value proposition in a market that has long been characterized by lack of
distinct choices. We've introduced new technologies, problem-solving features
and high-quality designs that will become synonymous with the Torrent brand,
along with our attention to eco-sensitive materials and practices."

SureConnect HDMI cables are available in Select, Advanced and Elite models
designed to meet wide-ranging needs. They apply patent-pending technologies
that ensure delivery of the best HDMI digital signal with innovative cable
connection, verification, shielding and amplification.

Industry-first features include:
    --  MagLoc(TM) - Eliminates the well-documented problem of loose
connections
        by fortifying connection strength by three to five times
    --  VeriFYI(R) - A clever LED indicator that confirms proper signal
        transmission from end to end
    --  Signal Armor(R) - Advanced five-layer shielding that provides maximum
        protection from electromagnetic and radio frequency interference
    --  AmpliFire(TM) - An advanced equalization process based on a
specialized
        low-power processor built right into the cable; boosting and
amplifying
        the signal for longer cable runs or other demanding environments
    --  HDMI Certification - Documented compliance with the HDMI 1.3C
        specification


    --  Eco-Friendly Materials - Designed without the use of harmful
substances
        such as PVC, halogen and phthalate; and lack the presence of bromine,
        lead, mercury, cadmium and beryllium, as validated through rigorous
        analysis by an independent and accredited testing lab



Torrent products are distributed by D&H, a leading technology distributor, and
will also be available through popular retail and online outlets. SureConnect
HDMI cables will be available in July 2009, starting at $49.99. Pre-orders may
be placed at Amazon www.amazon.com.

All of Torrent's products are backed by the company's lifetime warranty and
environmental commitment. A line of feature-rich video component cables is
slated for release later this year.

Digital product images available upon request.

About Torrent
At Torrent, we believe that maximum performance can co-exist with minimal
environmental impact. We apply innovation and thoughtful design to develop
high-performance, high-quality electronics in the most eco-friendly way. These
include HDMI(TM) and component cables incorporating our patent-pending
MagLoc(TM), VeriFYI(R), AmpliFire(TM) and Signal Armor(TM) technologies for
more reliable connectivity, reduced interference, data correction and
enhancement; all steeped in green sensibility from the get-go. The result?
Superior performance for consumers, diminished waste for earth. Founded in
2007, Torrent is headquartered in Needham, Massachusetts. Additional
information is available at www.torrent-inc.com.

(C)2009 Torrent, Inc. AmpliFire, MagLoc, Signal Armor, SureConnect, Torrent,
the Torrent logo, and VeriFYI are registered trademarks or trademarks of
Torrent, Inc.


SOURCE  Torrent, Inc.

Mira Genser Woods, +1-617-513-7020, corpcomm@torrent-inc.com
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.