DIRECTV Más Officially Launches `Somos` Campaign

Maridalia Hernandez of 4:40 Fame Turns Popular Jingle into Song of Inspiration;
Showcase to Feature "Somos" as Well as the Premier of Her New Single
MIAMI--(Business Wire)--
DIRECTV Más, DIRECTV`s Spanish- and English-language programming service, and
Maridalia have turned their popular jingle, "Somos," into a song of inspiration.
The new campaign, already taking Miami by storm, seeks to inspire and unite the
Hispanic community across the United States.

Since its inception, DIRECTV Más has set a goal of being a part of the fabric of
all U.S. Hispanic households by transporting its viewers to their homelands
through the most extensive programming lineup from Latin America.

"We are looking forward to tonight and Maridalia`s live debut of `Somos.` It is
such a meaningful and inspirational song; one that touches at the very heart of
all who arrive and live here, searching for their piece of the American dream,"
said John de Armas, vice president for WorldDirect. "Judging by the reaction
from our media partners and dealers all across the country, the campaign has
truly touched a chord with Hispanics everywhere."

Maridalia Hernández teamed up with Juan Luis Guerra, in 1983, to assemble the
successful bachata-merengue outfit 4:40. Now, she is partnering with DIRECTV Más
as spokesperson for its new advertising campaign, "Somos". The "Somos" campaign
is designed to fuel the emotion and evoke the passion for all Hispanics to
succeed. The message of the campaign is that DIRECTV Más, more than any other
service provider, gives Hispanics a direct connection to their homeland and,
offers something for each and every one of them.

The official launch of the advertising campaign kicks off tonight at 6:30 p.m.
in Miami`s famous, "La Bodeguita de Miami." Maridalia`s showcase will also
include the debut of her new single from her upcoming album. For press
credentials for either event, please contact the press contacts below.

About DirecTV Más

DIRECTV Más offers the widest array of Spanish and English-language programming
available and the latest satellite technology, all combined to provide viewers
with digital-quality picture and sound at competitive prices. The service
provides access to more than 55 Spanish-language channels including top
programming from Mexico, Central and South America, Puerto Rico, the Dominican
Republic and Spain. DIRECTV Más programming offers sports, movies, music, news
and educational networks, and access to more than 230 English-language channels
of DIRECTV programming, featuring the largest selection of pay per view choices
and sports programming available. For pricing please visit www.directv.com or
call 1-866-501-1Más (627).

Hispanic USA
Diana Delgado, 305-441-5334
diana@hispanicusa.net
or
DIRECTV, Inc.
Naomi K. Rodriguez, 310-964-4821
nkrodriguez@directv.com

Copyright Business Wire 2009