Corona Dials Up The Attitude

Brand Set to Air Highly-Rated Iconic Spots Starting June 8

CHICAGO, June 10 /PRNewswire-FirstCall/ -- Corona Extra, the number one
imported beer in the U.S., is ramping up its marketing efforts for the peak
summer sales period by reprising a few of its most iconic television spots and
increasing its media investment.

"The Corona brand remains exceptionally strong and relevant and we'll be
leveraging it even more aggressively to help us engage consumers, drive
purchase intent and stimulate sales in this challenging economic environment,"
said Jim Sabia, executive vice president of marketing, Crown Imports.
"Corona's unique and independent attitude has particular appeal at a time when
people are looking for moments -- however short -- to get away from the
demands of everyday life. So we'll be airing several highly-researched fan
favorites that perfectly reflect this spirit through the key summer season."

The following spots, which rated among the top Corona ads of all time based on
recent consumer research, have been refreshed for 2009:

-- "Lagoon" (1998) - A man skipping rocks into the sea decides to
do the same with his PDA when it begins vibrating.

-- "Kite" (1992) - Viewers see headlines from the day's
financial newspaper, which is revealed to have been made into a kite
as
the camera pulls back, floating above the waves.

"The power of the Corona brand isn't only its iconic beach backdrop, but its
timeless, and rather timely, attitude," said Marshall Ross, EVP/chief creative
officer, Cramer-Krasselt. "Bringing back these well-known and loved Corona
stories is a way to encourage people to 'toss their commitments and
conventions into the ocean' and enjoy the season."

On the heels of Corona's annual Cinco de Mayo push, the brand has been ramping
up spending during high-profile programming such as Comedy Central's Daily
Show and Colbert Report, Discovery's Deadliest Catch and Spike's Guys' Choice
Awards, as well as sporting occasions such as the NBA Playoffs and Major
League Baseball. The two ads began airing June 8 on major networks and cable.

"We are focusing our marketing efforts on national TV programming and have
increased our media weights significantly to air these iconic ads as often as
possible during the summer when beer purchases hit their peak," added Sabia.
"Based on qualitative and quantitative research, these spots rated the highest
among the entire catalog of Corona ads; and consumers have told us that these
spots clearly drive purchase intent and are memorable because of their unique
attitude."

About Crown Imports
Crown Imports LLC is a joint venture that imports, distributes and markets the
Modelo portfolio and other fine beer brands across the entire U.S. The Modelo
portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer
overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands.
For more information, visit www.crownimportsllc.com. Crown Imports is a 50-50
joint venture between Grupo Modelo, S.A. de C.V. (MX: GMODELOC), Mexico's
leading company in the brewing, distribution and sale of beer, and
Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading international
beverage alcohol producer, importer and marketer.

About Cramer-Krasselt
Rapidly growing Cramer-Krasselt is the third-largest independent marketing and
communications agency in the U.S., with billings nearing $1 billion. An
Advertising Age "Agency to Watch" two years running, C-K has grown by nearly
50 percent since 2006. C-K is frequently recognized for its insight-driven
creativity--spanning advertising, direct, interactive, promotions and public
relations--that helps clients change the conversation within their category.
Headquartered in Chicago with offices in New York, Milwaukee and Phoenix, it
represents major brands across virtually every industry, including: AirTran
Airways, Benjamin Moore, Bissell, BRP (including Ski-Doo and Sea-Doo brands),
Burlington Coat Factory, CareFirst BlueCross BlueShield, Churchill Downs Inc.,
Corona Beer, Edward Jones, H. J. Heinz Co., KeyBank Corp., Master Lock,
Porsche Cars North America, Sealy, Rayovac, Takeda Pharmaceuticals' Rozerem,
TransUnion's TrueCredit.com and Zantac. For more information, visit
Cramer-Krasselt at www.c-k.com.

SOURCE Crown Imports LLC

Bill Ligas of Crown Imports LLC, +1-312-873-9279,
Bill.Ligas@crownimportsllc.com; or Nicole Tronolone of Cramer-Krasselt,
+1-312-616-3871, Ntronolone@c-k.com