Questex Media Chooses Attivio Active Intelligence Engine

Attivio Enables Leading Integrated Media and Information Provider to Create
Unique Online Experience for Portfolio of Travel Publications

NEWTON, Mass., June 10 /PRNewswire/ -- Attivio, Inc. today announced that
Questex Travel Group, a division of Questex Media Group, Inc., has selected
the Attivio Active Intelligence Engine(TM) (AIE) to transition its print
publications to the Web and consolidate them into an agile content network
(ACN). Using AIE, Questex will be able to create new revenue streams by
leveraging its existing content to quickly and seamlessly develop new targeted
pages and micro sites.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071003/ATTIVIOLOGO )

"Increasingly, consumers are turning to online and digital properties as a
primary source of information and news," said Gideon Dean, EVP at Questex. "We
recognized this need and made the decision to partner with a provider that
could help us more deeply engage new and existing readers of our market
leading Travel publications by making all of our content available online in
an integrated and innovative format. We chose Attivio for its experience and
credibility in the industry and its proven record of helping companies succeed
in a digital world."

Questex selected Attivio's Active Intelligence Engine for its ability to
rapidly create searchable content by combining disparate data sources into a
single index that contains internal and external content, user-generated
content, pictures and video. In addition to significantly reducing development
time, the unified index also creates a common platform to develop a standard
search interface, faceted navigation, alerts and improved relevancy throughout
Questex Travel Group websites. The new sites will incorporate linguistics
techniques such as lemmatization and spell checking to improve the reader's
experience; concept and entity extraction to automate search engine
optimization; automatic page linking to create hyperlinks as relevant content
is added and tunable relevancy to emphasize more recent content as well as
preferred data sources.

Through Attivio's Rich Internet Applications (RIA), Questex Travel Group will
also be able to increase viewer loyalty and user transactions by delivering a
more personalized online experience for each viewer without requiring the
hassle of the repeated input of personal information. AIE also increases
personalization through the seamless creation of micro sites, which are
subsets of the branded site that include content and community features
focused on a particular area within the travel industry, for example,
traveling in Italy, beach and spa resorts or adventure vacations.

"In the publishing industry, numbers are king; in order to be successful,
publications need to develop a loyal and sizeable consumer base, while
optimizing operations around innovation and cost control," said Ali Riaz, CEO
of Attivio. Increasingly, creating a unique online experience is becoming a
must-have to keep readers engaged and attract new subscribers. Through
Attivio's industry-leading vision and capabilities, Questex will be able to
achieve these goals and better meet its go-to-market objectives, as well as
develop an agile foundation for future product offerings."

About Questex Media Group

Questex Media Group, Inc. is a global, diversified business-to-business
integrated media and information provider, headquartered in Newton, MA.
Questex serves multiple industries including technology, telecommunications,
beauty, spa, travel, hospitality, leisure, abilities, home entertainment,
landscape design, building services and natural resources through a range of
well-established, market-leading publications, events, interactive media,
research, information and integrated marketing services. The company's media
properties include over 100 print and digital media publications, 45
conferences, tradeshows and events, as well as a range of research, data and
information products. The company's businesses are managed through operating
companies including Questex Media Group; InfoTrends, Inc.; Imaging Networks
and McLean Events International, Ltd, a world-leading producer of
appointment-based events. The company's combined operations include more than
400 employees in offices throughout North America, South America, Asia and
Europe.

The Travel Group portfolio includes Travel Agent Central at
http://www.travelagentcentral.com/; Home-Based Travel Agent at
http://www.travelagentcentral.com/home-based; Luxury Travel Adviser at
http://www.luxuryta.com; Five Star Alliance at
http://www.fivestaralliance.com/ and Travel Agent University at
http://www.tauniv.com.

About Attivio

Attivio's Active Intelligence Engine(TM) (AIE) is powering today's critical
business solutions with a dynamic new approach to unifying information access.
By extending enterprise search capabilities across documents, data and media,
AIE brings depth and agility to business applications and websites. The AIE
platform enables users to integrate content and data from internal and
external sources to support information-driven solutions such as Web portals,
eMedia, customer experience, data privacy, eDiscovery and data analysis. AIE
features simple integration, true incremental scalability and a tiny footprint
and can be easily embedded in other products and applications. AIE's flexible
design reduces risk and speeds innovation through rapid prototyping and
deployment.

Business and IT leaders, system integrators and independent software vendors
partner with Attivio to provide immediate access to comprehensive
intelligence, automate business processes and gain competitive advantage. AIE
is the first Unified Information Access platform designed to push data to
users and to other systems as new content matches saved queries, leading the
evolution from finding information to effectively using information. Please
visit www.attivio.com for more information.

Contacts:
MaryAnne Sinville Lisa Astor
Attivio PAN Communications
VP, Marketing 978-474-1900
857-226-5037 attivio@pancomm.com
maryanne@attivio.com

SOURCE Attivio, Inc.

MaryAnne Sinville, VP, Marketing of Attivio, +1-857-226-5037,
maryanne@attivio.com, or Lisa Astor of PAN Communications for Attivio,
+1-978-474-1900, attivio@pancomm.com