Reserve a Table at the Hottest 'Desk'taurant in Town

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Wed Jun 10, 2009 9:00am EDT

Make the Most of Your Lunchtime with New Restaurant-Inspired Deli Creations
Focaccia Sandwiches from Oscar Mayer

MADISON, Wis., June 10 /PRNewswire-FirstCall/ -- If you're tired of the same
old lunch routine, break out of your noon-time grind and dine in with new Deli
Creations Focaccia Sandwiches from Oscar Mayer. These restaurant-inspired
sandwiches will turn your desk into a four-star "desk"taurant. What's more, at
less than $4 a piece, each mouth-watering sandwich makes it easy to enjoy a
restaurant-inspired lunchtime without the restaurant price.

Deli Creations Focaccia Sandwiches from Oscar Mayerare available in four
delicious varieties: Tuscan-Style Chicken, Parmesan Basil Turkey, Steakhouse
Beef and Pepper Jack, and Bistro Ham and Provolone. Each comes complete with
everything you need packed fresh, including high-quality deli meats, specialty
sauces, natural cheeses and delicious oven-baked herb bread to make a hot and
melty sandwich in less than a microwave minute.

Maximizing Taste, While Minimizing Waste
As part of a Kraft Foods goal to eliminate 150 million pounds of packaging
materials by 2011, packaging in each Deli Creations sandwich was reduced by 30
percent while keeping the same amount of great-tasting product inside. This
effort will reduce landfill contribution by 1 million pounds and CO2 emissions
by 282 tons in 2009. Also the shipping container that retail stores receive
with Deli Creations Focaccia Sandwiches is recyclable, as is the outer carton
that consumers purchase.

Now available nationwide, Deli Creations Focaccia Sandwiches from Oscar Mayer
can be found in your grocer's refrigerated meat case and have a suggested
retail price of $3.29. 

Deli Creations Focaccia Sandwiches from Oscar Mayer are a new addition to the
Deli Creations product line, which also includes Deli Creations Hot Sandwich
Melts from Oscar Mayer, available in five delicious varieties - Turkey &
Cheddar Dijon, Oven Roasted Ham & Cheddar, Honey Ham & Swiss, Steakhouse
Cheddar, and Turkey Monterey, and Deli Creations Flatbread Sandwiches from
Oscar Mayer, each under 350 calories and available in three sandwich
shop-inspired varieties - Chicken & Bacon Ranch, Buffalo-Style Ranch Chicken
and Steakhouse Beef with Garlic Parmesan sauce. It's big flavor without the
big price. For more information, please visit
http://brands.kraftfoods.com/DeliCreations/.

About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries
around the globe.  Our 100,000 employees work tirelessly to make delicious
foods consumers can feel good about.  From American brand icons like Kraft
cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats,
to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream
cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka,
Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of
smiles every day.  Kraft Foods (NYSE: KFT) is the world's second largest food
company with annual revenues of $42 billion.  The company is a member of the
Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones
Sustainability Index and the Ethibel Sustainability Index.



SOURCE  Kraft Foods

Noelle Overly, +1-312-988-2109, noverly@webershandwick.com, for Kraft Foods;
or Syd Lindner of Kraft Foods, +1-608-285-6820, sydney.lindner@kraft.com
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