Sears and AOL Launch 'Good News Now' to Share Uplifting News

New Web Site Gives Positive News From Around the World and Allows Consumers to
Contribute and Share Their Own Good News

HOFFMAN ESTATES, Ill. and NEW YORK, June 10 /PRNewswire/ -- Sears and AOL News
today announced their foray into delivering 'good news' at a time when
Americans need it most, with a new Web site called Good News Now, available at
GNN.com (http://www.gnn.com). As Americans continue to navigate through the
challenges of the economy, they can now turn to Good News Now for the latest
feel-good stories, photos and videos from throughout the world and also share
their own good news stories.

GNN.com delivers the positive pick-me-up that Americans need now more than
ever. With a wide variety of news, tips and feel-good stories, Good News Now
will help consumers remember that good news does exist. From national news and
a focus on green and health-related topics, to learning more about heroes or
causes among us, the Web site is a one-stop 'shop' for positive news.

"Good News Now addresses the fundamental human need for fulfillment and joy,"
said Don Hamblen, Sears' chief marketing officer. "We recognized there was so
much negative news out there and people needed a positive break so we
developed a site with heart-warming stories on kindness and good deeds -
that's Good News Now. "

"We are excited that we can bring people the best news and highlight the good
that is happening in the world today," said Marty Moe, senior vice president,
AOL News, Sports, Money & Finance. "Based on its strong roots, Sears is an
ideal partner in this as we celebrate positive news and try to remember what
matters most to people in these struggling times. Bringing this integrated
experience to AOL consumers and allowing them to be part of the news gathering
process helps bring users from many demographics together as one complete
audience."

Sears' sponsorship of Good News Now is part of the retailer's new
communications initiative - Life. Well spent - which debuted earlier this
year. 'Life. Well spent.' voices that optimism that Sears has by enriching its
customers' lives. Sears is constantly examining every level of its brand
experience so that its customers will not only find what they want at prices
they expect, but also with the confidence in knowing it doesn't stop there.

Visitors to the site find not only the best in news, but also have the ability
to upload and share good news daily by submitting links to positive articles
from around the world. Visitors can also find the best shopping deals and
begin their online shopping directly from the site. Sears customers have easy
access to shop at Sears.com or find a store nearby. Good News Now provides
fundamental news, including the latest weather from a daily selection of
cities experiencing sunshine or pleasant conditions, stock prices of companies
who are up for the day, along with the AOL Search toolbar to navigate and
search for additional topics.

A previous version of the site sponsored by Sears during the holiday season
garnered millions of unique visitors per month and an average visit time of
over 4 minutes. Good News Now will continue to evolve and add new features
scheduled to go live later this spring and summer.

About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fifth largest broadline retailer
with approximately 3,900 full-line and specialty retail stores in the United
States and Canada. Sears Holdings is the leading home appliance retailer as
well as a leader in tools, lawn and garden, home electronics and automotive
repair and maintenance. Key proprietary brands include Kenmore, Craftsman and
DieHard, and a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart. We are the nation's largest
provider of home services, with more than 12 million service calls made
annually. Sears Holdings Corporation operates through its subsidiaries,
including Sears, Roebuck and Co. and Kmart Corporation. For more information,
visit Sears Holdings' website at www.searsholdings.com.

About AOL
AOL is a global Web services company that operates some of the most popular
Web destinations, offers a comprehensive suite of free software and services,
runs one of the largest Internet access businesses in the U.S., and provides a
full set of advertising solutions. A majority-owned subsidiary of Time Warner
Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada
and Asia. Learn more at AOL.com.

SOURCE Sears Holdings Corporation

Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears Holdings; or Tom Aiello of Sears
Holdings, +1-847-286-7387, taiell1@searshc.com; or Alysia Lew of AOL Corporate
Communications, +1-212-652-6376, alysia.lew@corp.aol.com