Toshiba Brings Industry-Leading Picture Quality to Home Theater With Its First Series...

Toshiba Brings Industry-Leading Picture Quality to Home Theater With Its First
Series of LED TV

Toshiba introduces LED TV incorporating FocaLight technology with Local
Dimming, and ClearScan 240 motion enhancement, demonstrating best-in-class
picture performance

NEW YORK, June 10 /PRNewswire/ -- Toshiba America Consumer Products L.L.C.
("Toshiba"), a market leader in LCD TVs, today announced that it is now
shipping its premium REGZA(R) HDTV Series, including the highly acclaimed
ZV650 LCD TV, and state-of-the-art SV670 LED TV. These new series combine the
most advanced picture technology with stunning designs, creating a highly
immersive viewing experience that improves and extends home entertainment in
new and exciting ways.

As a leader in technology, Toshiba designed its new REGZA line of premium LCD
TVs to elevate the viewing experience to the next level by using its unmatched
processing power to create all-new levels of picture quality. In addition,
next-generation connectivity and industry-leading cosmetic design were added
to create a new REGZA experience.

REGZA models set themselves apart with a litany of cutting-edge picture
technology features such as the new FocaLight LED Backlight with Local Dimming
for superlative picture contrast, ClearScan 240 motion enhancement with
Backlight Scanning for amazing picture clarity with fast-motion video, and the
enhanced REGZA Engine with PixelPure 5G 14-bit video processing, Resolution+
super resolution technology, and AutoView histogram controlled automatic
picture adjustment.

In addition to picture quality enhancements, these new REGZA series also offer
a comprehensive suite of next-generation connectivity features including a USB
port, SD card Slot, 4 HDMI inputs with InstaPort and REGZA-LINK, IR
Pass-Through Port, and high-resolution PC input.

To ensure that the sound quality is as enjoyable as the picture quality,
Toshiba has also included new Dolby Volume sound leveling, and Audyssey EQ.
Toshiba is the first TV company to incorporate new Dolby Volume, a technology
that solves a real-world problem by utilizing human psycho-acoustic algorithms
to ensure a consistent volume level, even during commercials or when changing
channels.

"Toshiba LCD TV market share has seen a meteoric rise from just 4.1 percent in
November 2007 to 11.4 percent in April 2009,"* said Scott Ramirez, vice
president of Marketing at Toshiba. "For 2009, we developed and incorporated a
wide range of advanced, robust technologies to create an all-new level of
REGZA LCD TV. We didn't just make LED TV; we innovated by utilizing superior
Local Dimming. We didn't just utilize higher frame rates; we innovated by
adding new Backlight Scanning Technology. We didn't just wrap everything in
high-gloss black; we innovated by creating the stunning new Deep Lagoon Design
with Infinity Flush Front. The new REGZA is more than our dealers and
consumers expected, and the response has been nothing short of amazing."

REGZA XV648 - Deep High Contrast in All Light Conditions

A new addition to the 2009 REGZA lineup, the XV648 Series offers extra
features that truly make a difference. Extra room light can lower the contrast
on some TVs, but Toshiba's new CrystalCoat(TM) technology stops ambient room
light reflections from washing out the picture, creating 30 percent better
contrast in bright rooms.** In addition, Dolby Volume technology ensures a
consistent volume level when changing channels or during commercials. The
result is improved picture and sound quality for an enhanced home theater
experience.

The REGZA XV648 will be available in 40-inch, 46-inch and 52-inch screen
sizes.

REGZA ZV650 - Clarity in Fast Motion

The ZV650 Series takes things to the next level with enhanced fast-motion
picture quality, next-generation connectivity, and unique cosmetic design.

Toshiba's new ClearScan 240 technology combines 120 frames per second with
advanced Backlight Scanning Technology to create a 240Hz effect. Far superior
to 60 Hz or standard 120 Hz systems, ClearScan 240 provides amazing picture
clarity with fast-motion video that is perfect for sports enthusiasts and
action movie buffs. This new system also helps the ZV650 series attain its
high 100,000:1 dynamic contrast ratio, combining amazing picture clarity and
incredible picture depth.

In addition, Toshiba wants to make connecting source devices and watching
content simple and flexible. Therefore, the ZV650 incorporates an expanded
array of connectivity features including a USB port for playback of digital
video, audio and picture files, an SD card slot for playback of digital
picture files by simply taking the SD card from the camera and inserting it
into the TV, four HDMI Inputs with InstaPort for faster switching and
REGZA-LINK for two-way device control, an IR Pass-Through Port to control
source devices that may be hidden in a cabinet or closet, and a
high-resolution PC input that allows you to use the TV as a big-screen PC
monitor for multimedia or gaming.

REGZA ZV650 is available in 42-inch, 47-inch and new 55-inch screen sizes
(measured diagonally at 42 inches, 47 inches and 54.6 inches respectively).

REGZA SV670 - The Toshiba LED Difference

The SV670 Cinema Series LED TV Series is the next generation of REGZA, and the
next generation of LED TV. While some LED TVs utilize standard edge LED, the
SV670 incorporates superior FocaLight Full Matrix LED with Local Dimming. The
full matrix creates better brightness uniformity. More importantly, the local
dimming allows deep blacks without sacrificing peak white brightness for an
all-new level of picture quality with a previously unattainable 2M:1 dynamic
contrast.

A new level of picture quality deserves a new level of design, so the SV670
series is the first to incorporate the Deep Lagoon Design with the Infinity
Flush Front. Inspired by nature, Deep Lagoon evokes the image of sand
disappearing below the surface of calm shores. The unique Infinity Flush Front
then adds an edge-to-edge anti-reflective front panel, reminiscent of an
infinity pool. Together, these new design elements create a stunning
appearance that stands out on a sales floor, and will accentuate any home
decor.

The SV670 is available in 46-inch and 55-inch screen sizes (measured
diagonally at 46 inches and 54.6 inches respectively).

Pricing and Availability:

REGZA XV648 Cinema Series LCD TV Series
40XV648U (available August 2009, MSRP $1,099.99)
46XV648U (available August 2009, MSRP $1,499.99)
52XV648U (available August 2009, MSRP $1,999.99)

REGZA ZV650 LCD TV Series
42ZV650U (available June 2009, MSRP $1,299.99)
47ZV650U (available June 2009, MSRP $1,699.99)
55ZV650U (available June 2009, MSRP $2,399.99)

REGZA SV670 Cinema Series LED TV Series
46SV670U (available June 2009, MSRP $2,299.99)
55SV670U (available June 2009, MSRP $2,999.99)

For full product details and more information on the SV670, ZV650 and XV648 as
well as other REGZA products, please visit http://www.REGZA.com.

About Toshiba America Consumer Products, L.L.C.
Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a
subsidiary of Toshiba Corporation, a world leader in high technology products
with subsidiaries worldwide. Toshiba is a leading manufacturer of a full line
of home entertainment products, including flat panel TV, combination products
and portable devices. Toshiba America Consumer Products, L.L.C. is
headquartered in Wayne, New Jersey. For additional information, please visit
www.tacp.toshiba.com.

*According to The NPD Group's retail tracking service for 19" through 55"
Units in the LCD TV / TV/DVD Combination category.

** "Bright rooms" are defined as rooms with light intensity measuring 200 or
more lux.

SOURCE Toshiba America Consumer Products, L.L.C.

Mariella Souflis of Waggener Edstrom Worldwide, +1-212-551-4820,
msouflis@waggeneredstrom.com, for Toshiba America Consumer Products, L.L.C.