Dussault Apparel, Inc. to Launch New Moderately Priced Collection

VANCOUVER, BC, Jun 10 (MARKET WIRE) --
Dussault Apparel Inc. (OTCBB: DUSS) ("the Company") founder and CEO Jason
Dussault announced today the launch of a new moderately priced collection
that aims to be in stores later this summer. Prices, while moderate
compared to the Dussault Apparel Collection, will range from
$40.00-$60.00 for T shirts, $200-$300 for Hoodies and $40-$50 for hats.

Jason Dussault commented, "Everyone is well aware the impact that the
current economic slowdown is having on consumer spending. I have always
stood for affordable luxury and I am designing this line for fashion
forward shoppers, those in their 20s and 30s who are trimming spending
amid the financial crisis and are seeking lower prices."

The collection is tentatively titled Deuce by Dussault. It will maintain
the same qualities and characteristics that have been the hallmark of the
Dussault line but the collection will not be limited in runs. The Deuce by
Dussault collection is targeted at a broader range of retail distribution
and is expected to be more widely available, enabling additional
production cost savings.

Dussault added, "Focusing on maintaining trust and consumer experience
while offering more economical options will, I believe, broaden our base
and further enhance brand loyalty."

Dussault Apparel, Inc. is a designer, manufacturer, wholesaler and
retailer of high-end quality apparel; its product line includes custom
designed hoodies, jewelry, t-shirts, hats and leather goods. Dussault
Apparel, Inc. trades on the Nasdaq OTC: BB as DUSS.
www.dussaultapparel.com

Forward-Looking Statements

This news release contains "forward-looking statements," as that term is
defined in Section 27A of the United States Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Statements in this
press release that are not purely historical are forward-looking
statements and include any statements regarding beliefs, plans,
expectations or intentions regarding the future.

Actual results could differ from those projected in any forward-looking
statements due to numerous factors. Such factors include, among others,
Dussault's ability to design and manufacture its products, the ability of
the products to gain market acceptance, and the difficulties faced by an
early stage retail fashion company in the competitive retail fashion
industry. Such forward-looking statements include "expected to be more
widely available enabling additional production cost savings." And
"broaden our base and further enhance brand loyalty."

These forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual results
could differ from those projected in the forward-looking statements.
Although the Company believes that the beliefs, plans, expectations and
intentions contained in this press release are reasonable, there can be no
assurance that such beliefs, plans, expectations or intentions will prove
to be accurate. Investors should consult all of the information set forth
herein and should also refer to the risk factors disclosure outlined in
the Company's recent current reports on Form 8-K, our annual report on
Form 10-KSB, our quarterly reports on Form 10-Q, and other periodic and
current reports filed from time to time with the Securities and Exchange
Commission.

For more info please contact:
Dussault Apparel(TM) Media Relations
Tina Baird
VP Communications
310-424-5244 (US)
604-628-4946 (Canada)
tb@dussaultapparel.com

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