Adify Media Ranked a Top US Ad Network According to comScore Online Buying Power Index

* Reuters is not responsible for the content in this press release.

Wed Jun 10, 2009 9:08am EDT 

  SAN BRUNO, CA, Jun 10 (MARKET WIRE) -- 
Adify, the premier vertical ad network management and media services
company, today announced that its media division, Adify Media, the
largest transparent, brand-safe global ad network, is one of the top ad
networks in terms of audience buying power. According to comScore's
Buying Power Index (BPI), the site visitors reached by Adify Media, on
average, spend more money online than audiences available on any other
large network. This analysis is across Ad Networks at the Ad Network
property (corporate) level and not specific channels.

    comScore's BPI is a measure of the value of the audience online as it
relates to their online buying power and compared to the overall online
population. A BPI value over 100 means that a site's visitors spend more
online than the average Internet user during the reported time period.

    "BPI is the only measure that clearly shows the relative value of a site's
visitors based on their buying behavior across the Internet," said Russ
Fradin, president and co-founder of Adify. "When you combine our high BPI
ranking with our reach, breadth of advertising products, and quality, it's
clear that advertisers can engage with the most valuable audience online
through Adify Media."

    According to the comScore data, Adify Media has a BPI of 149 and an
audience of approximately 73 million people in the U.S. Among ad networks,
only Federated Media registered a higher BPI (152), but had an audience
reach of just 14 million.

    The following chart shows comScore data from the top five ad networks with
at least 2 million unique visitors, ranked by highest BPI.


Ad Networks - Total        Total US   % Reach   BPI
US April 2009              UV
-------------------        --------   -------   ---
Federated Media Network      14,190       7.4   152
Adify                        73,467      38.1   149
Vibrant Media                80,779      41.9   148
Pulse 360                    82,574      42.8   146
Kontera                      72,870      37.8   145

    
Adify Media's BPI complements additional comScore data showing that
Adify Media audiences are often more engaged, affluent and educated than
general
audiences:


--  80 percent are college educated
--  45 percent have a U.S. household income of $75k
--  28 percent have a U.S. household income of $100k+
    

    
About Adify

    Adify Corporation is a vertical ad network management and media services
company that is an independent, wholly owned subsidiary of Cox TMI Inc.,
part of Atlanta-based Cox Enterprises.

    

Contact:
Anthony Loredo
646-202-9770
aloredo@horngroup.com

Copyright 2009, Market Wire, All rights reserved.

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