UTOPY Extends Global Reach with New Partner Enablement Program

Joint Investment in Resources is Key to Strong and Lasting Partnerships
SAN FRANCISCO--(Business Wire)--
UTOPY, Inc., the leading provider of Customer Intelligence and Performance
Optimization solutions powered by Speech Analytics, today announced the 2009
UTOPY Partner Program designed to nurture profitable and lasting partnerships
with key channel partners across the globe.

UTOPY supports over 54 languages, and has some of the largest speech analytics
deployments in the industry in terms of the different types of languages in
production, and the total number of calls processed. Some of the languages
customers are actively using are English (in a variety of regional dialects),
Spanish from the EU and Latin America, German, French, Dutch, Italian,
Cantonese, Mandarin, and Japanese.

Collaborative Partnership Approach

"Our partners are our extended family. We will put all our resources behind them
to enable them to capitalize on our leadership in Contact Center Performance
Optimization and our unmatched language capabilities in Speech Analytics," said
Roy Twersky, President and CEO, UTOPY. "At the same time, we pledge to work very
closely with our partners to ensure that our joint customers are satisfied and
successful regardless of where they are located."

This collaborative partnership approach has already bore fruits immensely.
"UTOPY has supported us tremendously throughout our customer acquisition and
delivery. They have trained and certified our consultants, as well as, engaged
us in sales and marketing efforts," said Juan Manuel Soto, Managing Director,
Fonetic. "We have been able to build our entire business around UTOPY
SpeechMiner and have since secured several key customers in Financial Services
and Communications, including two of the largest banks in Spain - Caja Madrid
and BBVA Group.

90-day Partner Enablement Program

"We are embracing quality over quantity in the channels." said Tim Harris, Vice
President of Channels, UTOPY. "Besides setting pragmatic, achievable revenue
objectives with our value-added resellers, we will arm them with UTOPY`s sales,
marketing, delivery and consulting resources to help them achieve these
objectives. In recent months, we have added value-added resellers in the United
States, United Kingdom, Singapore and the Philippines, in addition to our
existing partners in Spain and Mexico, greatly increasing UTOPY`s global
footprint."

A 90-day Fast Track Partner Enablement program will bring new partners up to
speed quickly through online and classroom instruction, along with
joint-business development on opportunities and joint-marketing lead generation
ventures. A lead registration program rewards top performing partners. The three
levels of VAR certification are:

* Registered Partner (Silver) - Sales certification required, eligible for new
business deal registration or referral
* Solution Partner (Gold) - Advanced sales certification required, eligible for
new business deal registration at higher discount levels
* Advanced Partner (Platinum) - Advanced sales & technical certification
required, eligible for new business deal registration at the highest discount
levels. Professional services certifications are also available so a partner can
be authorized to deliver implementation services.

"We were looking to replace the vendor with whom we had partnered for speech
analytics solutions," said Ryan Morrissey, CEO of Applied Business Technologies
of Boynton Beach, Florida. "Besides having the best turnkey solutions and
technology platform for today`s market needs, the incentive and enablement
program gives me great confidence in growing my Speech Analytics business with
UTOPY."

UTOPY`s training and demonstration kits enable VAR`s sales and technical
personnel to showcase to prospects the Performance Optimization and Customer
Intelligence solutions powered by Speech Analytics in action. Today, contact
centers are an important bridge between enterprises and customers through
agent-customer conversations. They also contain a wealth of information on
customer behavior, needs, and perceptions, as well as, agent performance and
process efficiencies. UTOPY is a pioneer in the deployment of speech analytics,
customer intelligence and performance optimization solutions. Its solutions
provide actionable intelligence by listening to the voice of the customer and
allowing enterprises to take corrective action to resolve critical issues and
make better business decisions. Additionally, by using UTOPY, enterprises can
optimize contact center operations, measure and improve agent performance,
reduce cost per call, and improve the overall customer experience.

For more information, please contact Tim Harris, VP of Channels at
tim.harris@utopy.com

About UTOPY

UTOPY provides award-winning Customer Intelligence and Performance Optimization
solutions powered by Speech Analytics, delivering the Voice of the Customer to
enterprise decision-makers. With UTOPY solutions, free-flowing human
conversations are transformed into actionable insight to strategically enrich
the customer experience, optimize contact center performance, improve sales
effectiveness and uncover competitive threats. UTOPY customers include
innovative market leaders in financial services, insurance, healthcare,
telecommunications, outsourcing, and retail.

Headquartered in San Francisco, CA, with offices worldwide, the UTOPY team has
extensive experience in speech analytics, business intelligence, contact center
operations and business process improvement. For more information, visit
www.utopy.com or www.speechanalytics.com or call 866.44.UTOPY (866.448.8679).

UTOPY, SpeechMiner, SpeechMiner Enterprise, SpeechMiner Root-Cause, SpeechMiner
Customer Satisfaction and Deliberate Listening, are registered trademarks of
UTOPY, Inc. All other trademarks mentioned here are the properties of their
respective owners.

UTOPY
Colette Yee, 415-621-5700 (Media Relations)
Director of Strategic Marketing

Copyright Business Wire 2009