Research and Markets: North American Class 6-8 Truck Hybrid Powertrain Systems Market

Wed Jun 10, 2009 11:00am EDT

* Reuters is not responsible for the content in this press release.

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/d555cb/north_american_cla) has
announced the addition of Frost & Sullivan's new report "North American Class
6-8 Truck Hybrid Powertrain Systems Market" to their offering. 

This study offers comprehensive analysis of the original equipment market for
hybrid powertrain systems for Class 6-8 trucks in North America. The study
drills down on the markets for energy storage systems, control and power
electronics, and rotating machines for Class 6-8 hybrid trucks. The market
metrics and forecasts for batteries, hydraulic accumulators-reservoirs,
ultracapacitors, control electronics, power electronics, electric traction
motors and hydraulic pump-motors are analyzed in detail. This study aims to
prepare market participants with multidimensional intelligence and analysis of
various hybrid powertrain systems and markets to enable them to grow in this
developing market. 

North American Heavy-truck Hybrid Powertrain Systems Market Gets the Green
Signal 

The class 6-8 truck market is steadily going green as environment-friendly
powertrain technologies based on innovative propulsion technologies have started
percolating from the light vehicle market down to the heavy-truck market. This
trend has set off a spate of technology innovations, the most compelling being
hybrid powertrain technology. North American truck makers and suppliers of key
hybrid powertrain technologies are cashing in on the technology's benefits of
high fuel efficiency, low emissions, reduced maintenance expenditure, greater
vehicle power, lower dependence on foreign oil, and environmental stewardship.
"Moreover, the fuel price volatility and strengthening emission and idling
regulations accelerate the development and introduction of hybrid powertrain
systems for application in various heavy-truck vocations," says the analyst of
this research. "Market participants are now developing fundamentals that will
support the long-term organic growth of the Class 6-8 hybrid powertrain systems
market." 

Truck Manufacturers to Thresh out Price Reduction Strategies In-house to Stay
Competitive 

For all its advantages, hybrid trucks still have to deal with the issue of high
upfront and lifecycle costs compared to conventional trucks. As it is only an
emerging technology, the lack of standardization, economies of scale, and
comprehensive hybrid powertrain solutions for a wide range of heavy-truck
vocations has caused its prices to inflate. The higher prices also delay the
break-even point, making it unfeasible for truck owners of certain vocations.
Further, the battery replacement costs (in case of diesel-electric hybrids)
raise the lifecycle cost of electric hybrid trucks, and thereby, the
affordability barrier. Market participants cannot hope to achieve significant
economies of scale until the line-haul Class 8 truck operators start adopting
hybrid trucks in large numbers. They will also have to be wary about the price
premiums of hybrid powertrain component parts such as batteries,
ultracapacitors, hydraulic accumulators-reservoirs, traction motors,
pump-motors, as well as power and control electronics. 

Nevertheless, it is possible to convert the upfront cost differential challenge
into a growth opportunity, if the truck makers focus on in-house price reduction
strategies. They will have to back up those tactics with lobbying for rapid
introduction of broad-based government incentives and tax-credits and attractive
financing programs. They can lower the overall price of their systems by
nurturing supply-chain relationships with developers and suppliers of key
components and sub-systems to induce price declines at each level of the supply
chain. Suppliers can further enhance profitability through low-cost sourcing,
production of electronic systems, and advanced manufacturing processes. 

Key Topics Covered:

1 - Executive Summary 

2 - Total North American Class 6-8 Truck Hybrid Powertrain Systems Market

3 - Class 6-8 Hybrid Truck Energy Storage Systems Market 

4 - Class 6-8 Hybrid Truck Control And Power Electronics Systems Market 

5 - Class 6-8 Hybrid Truck Electric And Hydraulic Rotating Systems Market 

6 - Market Participant Profiles 

7 - Appendix 

8 - Decision Support Database 

For more information visit
http://www.researchandmarkets.com/research/d555cb/north_american_cla



Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009

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