Research and Markets: Growing Adoption of Master Data Management by Business - Analysesing 112 Large Companies' Adoption Of Master Data Management

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/a511e7/growing_adoption_o) has
announced the addition of the "Growing Adoption of Master Data Management by
Business" report to their offering.

This paper analyses a survey of 112 large companies' adoption of master data
management. It looks at the business case for MDM, the barriers to success, how
successful projects have been in practice, how broad the scope of MDM projects
are, and the buying intentions of companies planning MDM projects.

Master Data is data that is shared between computer systems, such as customer,
product, asset, location or contract. The management of this data is known as
master data management (MDM). The mounting pressure on businesses to increase
fiscal data compliance, accountability and transparency has driven a growing
number of organizations to put a tentative toe into the waters of MDM. This has
in part been fuelled by the explosion of publications in this area aimed at
convincing businesses that the route to consistent business information lies in
effective management of their master data. There is however scant concrete
information relating to the motivation and adoption of MDM by business. Against
this background The Information Difference has conducted a survey in April 2008
into the take-up and adoption of master data management (MDM) software. Data was
collected for the survey from 112 participants with 65% representing businesses
with revenues in excess of USD 1 billion. Some 56% were from North America and
24% Europe. The purpose of the study was to gain understanding of amongst other
factors the level of take up, the business motivation and the preferred approach
to implementation.

Key Topics Covered:

* Executive summary
* About this study
* Business Case
* Master data in the organisation
* Current business data environment
* Business expectations from MDM
* Adoption and plans for MDM
* Implementation and support
* Conclusions
* Recommendations

For more information visit
http://www.researchandmarkets.com/research/a511e7/growing_adoption_o

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
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