Universal Music Group (UMG) and Tapulous Partner to Bring New Music Games to the...

Universal Music Group (UMG) and Tapulous Partner to Bring New Music Games to
the iPhone/iPod touch

NEW YORK, June 10 /PRNewswire/ -- Universal Music Group (UMG), the world's
leading music company, and Tapulous, Inc, have entered into an agreement to
build new music games for the iPhone and iPod touch. The first game, a special
edition of Tap Tap Revenge with pop sensation Lady Gaga, goes live today for
$4.99 in the Apple App Store.

"With the new Tap Tap Revenge, you can listen to me, Lady Gaga, play the
latest in iPhone games, and watch a series of graphics that represent my
journey through 'The Fame.' It's perfect for my super, super fans, or for
growing 'The Fame' lovers, who can listen to my album while tapping along with
Love, Art and Technology," said Lady Gaga.

Tapulous is a Palo Alto-based startup that has emerged as one of the leading
application developers within Apple's App Store. Its flagship music game, Tap
Tap Revenge, has seen more than 11 million installs. In April, comScore
announced that Tap Tap Revenge is the #1 most popular app on the App Store and
is installed on nearly 1 out of 3 iPhones/iPod touches.

"We are delighted to partner with Tapulous, whose products strengthen the
connection between artists and fans," stated David Ring, Executive Vice
President of Business Development and Business Affairs for Universal Music
Group's eLabs, the company's new media and technologies division. "This is
just another example of how UMG is continuing to cultivate online
entertainment by offering our consumers even more ways to enjoy the musical
experience."

"The ability to offer great music and partner with superstar artists is
critical to our ability to delight our users and maintain our position as the
leader in music games and iPhone apps," commented Tapulous CEO Bart Decrem.
"As the world's leading music company, UMG has a fantastic roster of artists,
and the company has been very aggressive in exploring the new possibilities
offered by the iPhone, so this marks an important milestone for our company."

Under this new agreement, UMG and Tapulous will launch a series of
initiatives, including:

-- A variety of music-oriented games featuring UMG artists in 2009.
-- The ability for users to purchase top hits from UMG artists to play in
the upcoming Tap Tap Revenge 3.0 game. Tracks will be available for
purchase for $.50 per track, marking one of the first examples of
in-app
commerce in an iPhone game.

-- And at least one brand new rhythm game with a top performing artist
from
UMG in the Fall of 2009, with the two companies working together on
additional games.

About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned
record operations or licensees in 77 countries. Its businesses also include
Universal Music Publishing Group, the industry's leading global music
publishing operation.

Universal Music Group's record labels include Decca, Deutsche Grammophon,
Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music
Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville,
Mercury Records, Polydor Records, Universal Motown Republic Group, Universal
Music Latino, Universal Records South, and Verve Music Group as well as a
multitude of record labels owned or distributed by its record company
subsidiaries around the world. The Universal Music Group owns the most
extensive catalog of music in the industry, which includes the last 100 years
of the world's most popular artists and their recordings. UMG's catalog is
marketed through two distinct divisions, Universal Music Enterprises (in the
U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music
Group also includes eLabs, its new media and technologies division; Bravado,
its merchandising company; Twenty-First Artists, its full service management
division; and Helter Skelter, its live music agency.

Universal Music Group is a unit of Vivendi, a global media and communications
company.

About Tapulous
Tapulous is the leader in music games for the iPhone and iPod touch. Founded
in 2008 and based in Palo Alto, California, Tapulous is best known for
creating the smash hit game Tap Tap Revenge that pairs exciting game play with
music from leading and indie artists. Tap Tap Revenge is the most popular game
on the App Store and, to date, the game has been installed more than 11
million times. For more information, please visit www.tapulous.com or follow
us on Twitter by going to @Tapulous.

SOURCE Universal Music Group

Peter Lofrumento, Maria Ho-Burge, maria.ho-burge@umusic.com, both of Universal
Music Group, +1-212-331-2569