Baby Boomers Key to Economic Recovery

PHOENIX, AZ, Jun 10 (MARKET WIRE) --
Baby Boomers should be renamed Economic Boomers.

As a statistical demographic, they control more than half of the
discretionary spending, they hold more than 70 percent of the country's
wealth and a behavioral trend that indicates that they are still spending
that money, even during the recession.

That's why, according to one expert, they hold the key to America's
economic recovery and why the best thing American business could do right
now is market to boomers.

"When the American economy recovers, it will be on the backs of Baby
Boomers," said Steve Howard, author of "Boomer Selling," from ACTion Press
(www.boomerselling.com). "Consumer spending is the backbone of our
economy, and Boomers are still spending -- they are simply being more
selective than before the recession. So, the best thing any business in
America could do right now is to learn how to sell to Boomers. It's not
just good for business -- it's good for the economy."

Howard described the characteristics of Boomers, and how they decide
to
buy:

-- They are smart, insecure, caring, direct, confident and suspicious.
-- They've seen every sales trick in the book and hate most of them.
-- They are the vanguard of the consumer culture, so marketers and sales
people have been trying to sell to them since they saw their first cereal
commercial on a 12 inch black and white TV (before cable).
-- Sales tricks and pressure tactics do nothing but insult them.
-- They not only know the value of a dollar, but they also know the value
of a penny. They'll buy a $1,000 suit at Nordstrom's, then stop at Wal-Mart
for socks.

"If they are so difficult, why bother with them?" Howard asked. "The
short answer is because that's where the money is. They are a lot of work
for salespeople, but if you can earn their trust and confidence, they
will be the best customers you ever had."

About Steve Howard

Steve Howard, author of "Boomer Selling," from ACTion Press
(www.boomerselling.com) is an internationally known consultant, speaker
and author. In 1985 Steve founded The ACT Group, Inc. The foundation of
the firm's success is the 4-day "No-Pressure Selling(R)" training program
that helps manufactures, distributors and sales consultants "Increase
Profits Through Knowledge."(TM)

Contact:
Rachel Friedman
Rachel@newsandexperts.com

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