A Successful Franchise Business, ColorTyme Celebrates 30 Years

PLANO, TX, Jun 10 (MARKET WIRE) --
From console rent to own TV sets to high definition flat panels,
ColorTyme has made significant progressions in its business over the last
30 years. This year marks ColorTyme's 30th anniversary in business.

The company has come a long way since 1979, when ColorTyme Founder Willie
Talley partnered with Curtis Mathes to offer customers a new, rent to own
TV option and opened the first ColorTyme store in Athens, Texas. Talley
and his new business partners bought the company from Curtis Mathes the
following year and began a successful franchise program in 1982.

"All Willie cared about was the franchisees being successful," said Mitch
Fadel, former ColorTyme CEO from 1992 to 2000, who currently serves as the
COO for ColorTyme's parent company, Rent-A-Center.

Rhonda Davis, ColorTyme director of purchasing, who joined ColorTyme in
the Athens, Texas store 28 years ago, said ColorTyme has always offered a
personal, family environment for its customers and its employees.

"We weren't just co-workers, we were friends," said Davis. "We believed in
Willie and the business, and he took good care of us. Now that Willie is
gone, we do our best to take care of each other and our customers."

ColorTyme was built on the belief in "people helping people," and it
credits its success to the continued practice of this principle with its
customers, franchisees and the communities it serves.

"Rent to own is all about helping people -- helping them rent a
refrigerator, rent a computer or rent to own TVs -- helping them improve
their quality of life," said Bob Bloom, president and CEO of ColorTyme.
"Likewise, at ColorTyme, we help our franchisees, and our franchisees all
help one another. It really is all about people helping people. Our
franchisees and our leadership team are and will continue to be the core
and strength of this company."

In 2004, ColorTyme began the "Your Hometown ColorTyme" branding campaign
across its franchise network to emphasize every store is locally owned or
operated, providing a more personalized, neighborly, customer-service
experience. As a part of this branding initiative, ColorTyme launched a
new and improved website, designed to allow customers to view products
and specials specific to their hometown ColorTyme store, to complete a
short product interest form or rental agreement from the convenience of
their home, and to opt-in to receive e-mail specials. In addition,
ColorTyme revamped its stores' decor in 2007 to look more inviting and
retail-esque, with warmer colors and flooring you might see in someone's
home.

Today, ColorTyme has more than 200 stores in 33 states and offers
customers a variety of rent to own options -- furniture rental,
appliances rental, electronics rental, and rent to own computers, as well
as pay day loans in select stores. RimTyme, a custom-wheels-and-tires
franchise brand which ColorTyme opened in 2007, now operates 25
stand-alone stores in 11 states. The company's rent to own franchise
network continues to grow, and ColorTyme continues to work on new, future
revenue sources for its franchisees.

About ColorTyme

ColorTyme, Inc., founded in 1979, is America's oldest franchisor of
independently owned-and-operated rent-to-own stores. ColorTyme
franchisees operate 206 rent-to-own stores in 33 states, and the
company's custom-wheels-and-tires franchise brand, RimTyme, operates 25
stores in 11 states. ColorTyme is headquartered in Plano, Texas, and is
an independent, wholly owned subsidiary of the largest RTO company in the
world, Rent-A-Center (NASDAQ: RCII).

Contact:
Jim Deering
ColorTyme, Inc.
972-403-4905
jdeering@colortyme.com

Copyright 2009, Market Wire, All rights reserved.

-0-