The Orvis Company & StoneFly Vineyards Launch the StoneFly Prize

* Reuters is not responsible for the content in this press release.

Wed Jun 10, 2009 11:32am EDT

  SAN FRANCISCO, CA, Jun 10 (MARKET WIRE) -- 
The Orvis Company and StoneFly Vineyards are pleased to award the 1st
Annual StoneFly Prize to California Trout, Inc.

    The StoneFly Prize is a fisheries conservation initiative jointly
sponsored by The Orvis Company and StoneFly Vineyards. On a yearly basis,
5% of total net wine sales will fund conservation and restoration of North
American coldwater fisheries. California Trout, the first recipient of The
StoneFly Prize, has worked for decades to fight for and improve the health
of wild trout and steelhead waters in California.

    Nick Papadopoulos, Director of StoneFly Vineyards, says, "We are very
pleased to collaborate with The Orvis Company in co-sponsoring the
StoneFly Prize. The Orvis Company and brand is synonymous with
stewardship and highly effective fisheries conservation. This partnership
helps ensure that the StoneFly Prize achieves results on behalf of fish,
fisheries and future generations of fly fishers. And we are very pleased
to be supporting California Trout, an extremely professional and
passionate organization caring for our fisheries here in our home state."

    James Hathaway, Director of Communication & Conservation at The Orvis
Company, states, "We develop our fisheries conservation programs with a
focus on results. As an organization, StoneFly Vineyards is a welcome
addition to our team and the StoneFly Prize is a fitting addition to our
conservation initiatives. CalTrout clearly stands out as one of the
leaders in coldwater fisheries conservation. We are pleased to recognize
CalTrout with the inaugural StoneFly Prize."

    Melanie Hamburger, Development Director for CalTrout, says, "We are
honored to receive the StoneFly Prize. Trout, steelhead and other
coldwater fish populations need our help and expertise more than ever. To
have Orvis and StoneFly Vineyards step up to the plate in this way is a
powerful contribution to our organization."

    About California Trout Inc.

    California Trout, headquartered in San Francisco, California, works to
protect and restore wild trout and steelhead waters throughout California.
You can read more about California Trout at their website at
www.caltrout.org

    PR Contact: Tony Van Houten, California Trout, tvanhouten@caltrout.org
Tel: 415.392.8887

    About The Orvis Company

    Founded in 1856, and the recognized world leader in fly fishing gear,
Orvis operates a chain of retail stores in the U.S. and England, manages
a world class fly fishing vacations service, and runs numerous fly fishing
schools around the country. Orvis donates five percent of pre-tax profits
each year to conservation efforts. You can read more about Orvis on their
website at www.orvis.com.

    PR Contact: James Hathaway, Manager, Communications and Conservation; Tel:
802-362-8525; Fax: 802-362-8851 hathawayj@orvis.com.

    About StoneFly Vineyards

    Founded more than a decade ago on a passion for fly-fishing and fine wine,
StoneFly Vineyards produces extraordinary wines from premier Napa Valley
appellations. You can read more about StoneFly Vineyards on their website
at www.stoneflyvineyards.com.

    PR Contact: Nick Papadopoulos, Director, StoneFly Vineyards Tel:
707.836.5492; Fax: 707.836.5935 nickp@stoneflyvineyards.com

    

PR Contact:
James Hathaway
Manager, Communications and Conservation
Tel: 802-362-8525
Fax: 802-362-8851
Email Contact

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