Norgren Taps 90octane for Lead Nurturing Program

The Conversion-Driven Marketing Agency Will Measure, Optimize and Report on All
Lead Activity
DENVER--(Business Wire)--
Norgren, a world leader in the supply of pneumatic motion and fluid control
technologies, has hired conversion-driven marketing agency 90octane for a lead
nurturing program. Norgren previously hired 90octane to generate qualified sales
leads online; the current program focuses on nurturing existing contacts from
unqualified leads to qualified opportunities.

90octane will nurture the target audience of OEM engineers through weekly "tips"
emails, which will include strategically timed special offers. The program will
be tracked and measured to show all conversion activity and will serve as the
foundation for a new lead funnel, efficiently increasing the sales conversion of
leads.

"Today`s engineers are overwhelmed with demands on their time, which limits the
effectiveness of many traditional marketing tactics. To effectively reach this
audience, we`re working with 90octane to develop a program that strengthens the
Norgren brand and also provides a valuable service to the technical community,"
said Byron O`Dell, Director of Marketing for Norgren.

About Norgren

Norgren is a world leader in the supply of pneumatic motion and fluid control
technologies for a diverse set of industries such as life sciences, commercial
vehicles, and industrial automation. Posting 2008 sales of $1.3 billion, its
6,000 worldwide employees are committed to optimizing technological performance
for its customers' advantage. With established manufacturing facilities in the
USA, Germany, UK, Switzerland, Mexico, the Czech Republic, and China, Norgren
has the global manufacturing and supply chain expertise to support customers
around the world. With a sales and service network in 80 countries and dedicated
technical centers in the USA, Germany, UK and China, Norgren has the know-how to
support the most demanding international and local projects. Norgren is a
subsidiary of the $2.9 billon IMI PLC. http://www.norgren.com

About 90octane

90octane is a conversion-driven marketing agency. A pioneer in response-based
interactive tactics such as search engine marketing, online advertising and
microsite design, the firm integrates these with more traditional channels to
deliver custom, optimized programs. 90octane helps business-to-business
companies generate and nurture high-quality sales leads, international
nonprofits attract new donors, and top consumer brands enter new markets and
increase sales. Visit http://www.90octane.com for more information.

90octane
Rosemary Riley
Phone: 720-904-8169
rosemaryriley@90octane.com
http://www.90octane.com

Copyright Business Wire 2009