Horsesmouth Kicks Off AdvisorFest '09, a 10-Day Online Conference for Financial Advisors

More than 24, free business development webinars and Internet radio programs for
advisors, financial planners and wealth managers today through June 19th
NEW YORK--(Business Wire)--
Horsesmouth is hosting a free, 10-day online conference for financial advisors
with more than 24 sessions designed to help advisors recharge, renew and
revitalize their businesses with new strategies and tactics for themselves and
their clients in the second half of 2009.

The online conference is a mix of daily webinar presentations and Internet radio
programming.

The events feature a wide range of industry experts and advisors, all with
specific recommendations on what advisors should do now regarding prospecting,
investment strategy, financial planning, practice management and motivation.

Some first week sessions include:

* How a Simple Lunch Strategy Can Supercharge Your Prospecting with Dan
Richards.
* On Pricing and Defending Your Value in Good Markets and Bad with Leo Pusateri.
* Selling Financial Planning in a Post-Crash World: Why Clients and Prospects
Need You Now More Than Ever with Elaine Floyd.
* Bubble Trouble: Behavioral Finance Insights to Help You Safely Manage the
Power of the Herd with Steve Utkus.
* Leading Your Own Referral Revival with Bob David.
* Emotionless Stock Picking: A 30+ Year Veteran Explains How He Does It with
Bill F. Nicklin

Advisors can see the full agenda of webinars at www.horsesmouth.com/agenda,
where they can also sign up for the free online conference. (All presentations
will be available for viewing through June 30th.)

The conference is sponsored by Vanguard's Financial Advisor Services.

More than 20,000 are registered to participate so far, including independent
financial planners, RIAs, and advisors from Merrill Lynch, UBS, Morgan Stanley
Smith Barney, Wells Fargo (Wachovia and A.G. Edwards), Ameriprise, LPL,
Nationwide, AXA, and RBC.

Many of the AdvisorFest topics were selected and voted on by Horsesmouth
Members, said Sean M. Bailey, editor in chief. "We wanted our advisor members to
play a key role in shaping the conference," he said. Horsesmouth is an online
community and professional development service that helps advisors help clients
meet their life and investment goals.

In addition to choosing the conference topics, advisors also have participated
in surveys and crowd-sourced projects on investment philosophy, referrals,
motivation, financial planning, and core success principles. The surveys drive
key aspects of session presentations, said Bailey.

All conference participants will receive a special report based on Horsesmouth`s
"Advisor Success Principles Project." Hundreds of advisors have offered their
top guiding principles for how they run their business. The project is still
underway and once AdvisorFest concludes, a report will be produced and
distributed to the conference participants.

AdvisorFest also features a daily Internet radio show, AdvisorRadio. The call-in
show will feature advisors and industry experts for 2-3 hours each weekday,
starting at 10 am ET. You can hear the broadcasts at www.horsesmouth.com/radio.
Or you can download them as podcasts.

There are also several contests underway during AdvisorFest including an advisor
memorabilia contest, advisor cartoon caption contest, a "greatest client success
story" contest, plus advisors are choosing their "Top 5" influential motivation
books and "Top 5" influential investment books.

Best submissions will be honored with a copy of Horsesmouth's upcoming action
research report, Secrets of Successful Client Events, by Nicole Coulter, senior
editor at Horsesmouth.

About Horsesmouth

Horsesmouth is dedicated to helping financial advisors build better businesses
for themselves and their clients.Every day, we deliver the practical how-to
guidance, tools, best practices and inspiration necessary for advisors to
develop more business, build stronger relationships with clients and manage
their practices more effectively.Advisors have ongoing access to over 5,000
different business-building and practice management resources.On average, more
than one-third of these resources are utilized by advisors each day.

Through our pioneering flagship online service and advisor community, as well as
our acclaimed advisor programs and workshops, Horsesmouth is the trusted partner
of advisors across the financial services industry. For a free trial and more
information on how to become a member of Horsesmouth, visit www.horsesmouth.com.

Horsesmouth was founded in 1996 and is located in New York`s financial district.

Horsesmouth LLC
William T. Nicklin, 212-343-8760
wtn@horsesmouth.com
www.horsesmouth.com

Copyright Business Wire 2009