Murdock Martell & TCGen Launch Predictive Management Metrics Consulting Services

Finance and Accounting Services Firm Teams up with Management Consulting Firm to
Offer Innovative Service for Emerging Growth and Established Companies
SAN JOSE, Calif.--(Business Wire)--
Murdock Martell, a client-focused finance and accounting services firm, today
announced that it has teamed up with TCGen, a Silicon Valley based management
consulting firm to launch a Predictive Metrics Consulting service. The service
will assist clients working to improve financial and operational efficiency by
providing simple and effective measurement tools to better manage their
businesses.

The new service offering will assist emerging and established companies with
identifying the key drivers to achieve the milestones identified in their
business plan. "We will be able to provide tools that will enable our clients to
translate their goals into a few key objectives that can be easily measured,"
said Claire Martell, co-founder of Murdock Martell. The result is a small set of
key metrics that will provide early warning signals of problem areas. A simple
dashboard can be created to assist the executive team and to also effectively
communicate to the Board of Directors and investors. Clients will benefit
through better managed outcomes and it will also assist them to better leverage
the Board`s expertise and have more productive board meetings.

Combining Financial and Operational Expertise

Predictive Management Metrics is a logical extension of Murdock Martell`s core
financial competencies in producing value-based, business process solutions.
"With this offering we can be even more effective with clients in delivering
additional finance and business solutions," said Leslie Murdock. Leslie`s
extensive Silicon Valley financial expertise is an outstanding resource in
assisting clients implementing financial best practices, benchmarking and
process transformation solutions.

TCGen is an experienced management consulting firm that enables organizations to
grow the top line by creating new products faster and grow the bottom line by
executing more efficiently. "Our clients receive lasting value because we manage
change by measuring behavior. In today`s world, every company is required to
create more value with fewer resources," said founder John Carter.

By joining efforts in offering this consulting service, both companies` clients
will benefit from the strong financial expertise of Murdock Martell and the
operational expertise of the TCGen consulting team.

About Murdock Martell, Inc.

Murdock Martell provides finance and accounting solutions to companies ranging
from start-ups to Fortune 500 organizations throughout the San Francisco Bay
Area. Our experienced and highly trained professionals provide measurable value
to our clients with cost-effective solutions. Areas of expertise include SEC
reporting and technical accounting and implementation of enhanced business
management tools in the areas of equity accounting, financial planning and
business metrics.

About TCGen, Inc.

TCGen is a Silicon Valley based management consulting firm specializing in
product development and strategy. TCGen can help clients profit by assisting
them with metrics, corporate development, M&A, product development, product
definition, and strategy. We can do this effectively by leveraging our executive
level industry contacts, best practices benchmarking, CEO/CTO experience,
process knowledge, and over 25 years of business experience by each principal.
Our clients range from the largest high tech clients in North America to early
stage startups in software, telecom, medical, and consumer electronics.

Murdock Martell, Inc.
Ken Cucarola, 925-519-4554
kcucarola@MurdockMartell.com
www.murdockmartell.com
or
TCGen
John Carter, 650-854-0864
JCarter@TCGen.com
www.tcgen.com

Copyright Business Wire 2009