More Upside Potential Plus Downside Protection Highlights of Pacific Life`s New High Par 5-Year Indexed Account

NEWPORT BEACH, Calif.--(Business Wire)--
Your clients have spent the last eight months worrying about the effect of
market volatility on their long-term financial plans. Now as the markets give
glimmers of a turn around, they will be looking for ways to maximize the upside
potential. To help, Pacific Life Insurance Company introduced the High Par
5-Year Indexed Account1, the third indexed account available through its indexed
universal life (IUL) insurance policies.

High Par 5-Year Indexed Account offers unlimited growth potential with its
current no cap2 and 110% current participation rate (105% guaranteed). In
addition, High Par 5-Year Indexed Account protects against market downturns with
a guaranteed annual interest rate of 0%. Like the existing indexed accounts
available in Pacific Life`s IUL products, High Par 5-Year Indexed Account
credits interestbased in part on the positive performance of the S&P 5003index
(excluding dividends) without direct participation in any stock or equity
investments.

Joe Miscolta, assistant vice president of product and portfolio merchandising
for the Life Insurance Division of Pacific Life, explained that historically
five years following a financial crisis can be an opportune time to reap higher
returns. "When you look at the five-year performance of a major index following
four major economic events in the past 22 years, you see an overall pattern of
higher returns. For example, the cumulative return on an all stock portfolio in
the five years following the 1989 savings and loan crisis was 58.1%, 4" he said.

The High Par 5-Year Indexed Account is available with Pacific Indexed
Accumulator III5, the number one selling IUL product in the country6 and Indexed
Pacific Estate Preserver7, one of only a few survivor IUL products currently on
the market.

Offering insurance since 1868, Pacific Life provides a wide range of life
insurance products, annuities, and mutual funds, and offers a variety of
investment products and services to individuals, businesses, and pension plans.8
With more than half of the 100 largest U.S. companies as its clients,9 Pacific
Life is also a member of the Insurance Marketplace Standards Association (IMSA),
whose membership promotes high ethical standards for the sale of individual life
insurance and annuities. For additional company information, including current
financial strength ratings, visit Pacific Life online at www.PacificLife.com.

1 The High Par 5-Year Indexed Account is referred to as the 5-Year Indexed
Account in the policy contract language.

2 15% minimum growth cap guaranteed

3"Standard & Poor`s", "S&P", "S&P 500", "Standard & Poor`s 500" and "500" are
trademarks of The McGraw-Hill Companies, Inc. and have been licensed for use by
Pacific Life Insurance Company. The Product is not sponsored, endorsed, sold or
promoted by Standard & Poor`s and Standard & Poor`s makes no representation
regarding the advisability of purchasing the Product.

4 "U.S. Market Recovery After Financial Crises" 2009 Morningstar, Inc. For
illustrative purposes only and not indicative of any investment. An investment
cannot be made directly in an index. Past performance is no guarantee of future
results.

5 Policy Form No. P08P13

6 Advantage Index Sales & Market Report 1st Quarter 2009. Pacific Life was one
of 27 companies participating.

7 Policy Form No. P09IEP

8 Pacific Life refers to Pacific Life Insurance Company and its affiliates,
including Pacific Life & Annuity Company.

9 Client count as of April 2009 is compiled by Pacific Life using the 2009
FORTUNE 500 list.

Pacific Indexed Accumulator III and Indexed Pacific Estate Preserver are life
insurance products offering death benefit protection. Failure to maintain the
policy to maturity may result in no participation in the equity index. Charges,
limitations and other expenses may impact policy values.

Pacific Life Insurance Company is licensed to issue individual life insurance
and annuity products in all states except New York. Product availability and
features may vary by state. Pacific Life Insurance Company's Home Office is
located in Newport Beach, CA.

Pacific Life Insurance Company
Stacy Santmyer Klein, (949) 420-7314
Stacy.Klein@PacificLife.com

Copyright Business Wire 2009