IDG World Expo Launches Mobile Application Showcase at Macworld 2010

New Showcase Debuting at Macworld 2010 Dedicated to iPhone and iPod Touch
Developers
FRAMINGHAM, Mass.--(Business Wire)--
IDG World Expo today announced the new Mobile Application Showcase at Macworld
2010, a special area of the show floor dedicated to the innovations being
brought to market by iPhone and iPod touch developers. Debuting at the 2010
event, the Mobile Application Showcase provides a simple and effective way for
these developers to augment their marketing efforts, gain maximum exposure for
their innovations and stand out from the competition at Macworld, the world`s
premiere event focused exclusively on the Apple products platform.

"Macworld has served as a launch pad for new companies and a forum for the best
and brightest developers to share their work with like-minded users of Apple
products for 25 years," said Paul Kent, Macworld General Manager and Vice
President at IDG World Expo, producer of the event. "Now, as the market for
iPhone and iPod touch applications explodes, we`re providing an easy and
cost-effective venue for developers to meet face-to-face with the community that
will ultimately help them succeed. The new Mobile Application Showcase will be
the ideal way for media to find application creators and cover their products,
for investors and business partners to connect with newcomers and for users to
try new applications before they buy. We are extremely excited about early
interest in this new show floor addition and look forward to providing the
next-generation of developers with a platform for launching their innovations."

The new Mobile Application Showcase will provide developers in this rapidly
growing market with the opportunity to engage face-to-face with tens of
thousands of avid Apple product users, enthusiasts and potential customers,
building lasting relationships directly with members of the Mac community, and
meeting and collaborating with other developers. No other technology industry
event is so singularly focused on the Apple ecosystem, ensuring that developers
have the opportunity to break out from the clutter of the Apple app store and
grab maximum attention in an environment dedicated to related products. In
addition, the Mobile Application Showcase offers attendees an unprecedented
opportunity to actually try and learn about the newest and coolest applications
directly from those who developed them.

Macworld, scheduled to take place February 9 - 13, 2010, at the Moscone Center
in San Francisco, has made participation in the Mobile Application Showcase
simple and cost effective for developers with efficient turnkey solutions.
Spaces are now available for purchase via a web-based online registration
process. Please visit http://macworldexpo.com/mobile for more details on the
Mobile Application Showcase and to reserve your space. Please note that space is
limited, and available on a first come, first served basis.

About Macworld

Macworld 2010 is a five-day event that educates, entertains and immerses
attendees in the Apple products community. A comprehensive expo hall offers
access to hundreds of Mac products and services, paired with expert advice,
demonstrations and instruction. Macworld conference programs feature industry
leading minds, presenting cutting edge product training on the topics attendees
most want to see. From Mac Power Users to creative professionals to first-time
users to Enterprise computing professionals, Macworld has the conference
content, special presentations, and exhibit hall attractions that create what
has been called "Mecca for Mac Users".

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and
events for professionals and consumers seeking world-class education, strategic
business relationships, and access to industry-leading products and services.
IDG World Expo's portfolio of conferences and events includes Macworld,
Electronic Entertainment Expo (E3 Expo), Next Generation Data Center (NGDC),
OpenSource World and CloudWorld. IDG World Expo is a business unit of IDG, the
world's leading technology media, research and event company.

Schwartz Communications
Marisa Borgasano, 415-512-0770
IDGWorldExpo@schwartz-pr.com

Copyright Business Wire 2009