Looking to Spice Things Up? Fiery Hawaiian Pizza Added to Domino's American Legends...

Looking to Spice Things Up? Fiery Hawaiian Pizza Added to Domino's American
Legends Specialty Line

Domino's Pizza launches new commercials starring four franchisees

ANN ARBOR, Mich., June 10 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the
recognized world leader in pizza delivery, heats up the summer with its new
Fiery Hawaiian pizza, the newest addition to its popular Domino's American
Legends specialty line, and hot new commercials featuring Domino's
franchisees.

The Fiery Hawaiian pizza is for those who like it hot with spice in every
bite. It's made up of sliced ham, smoked bacon, juicy pineapple, roasted red
peppers, hot sauce, jalapenos and mozzarella cheese on a cheesy parmesan
crust.

"All Domino's American Legend pizzas are packed with so much bold taste, and
40 percent more cheese than a regular Domino's pizza," said Russell Weiner,
Domino's Chief Marketing Officer. "Customers looking to spice things up will
love the addition of the Fiery Hawaiian pizza.

"In addition to the new pizza, we wanted to do something different in this
round of commercials for Domino's American Legends line," Weiner continued.
"Since the pizzas are inspired by legendary American tastes, we thought
featuring Domino's Pizza franchisees associated with pizzas from their
respective hometowns would be a fun and cool way to show off these specialty
pizzas to America."

In addition to the new Fiery Hawaiian, six other tasty Domino's American
Legend pizzas are available at $12.99 for a large or $10.99 for a medium:

-- Philly Cheese Steak--Steak, onions, green peppers and mushrooms with
provolone and American cheeses on a cheesy provolone crust
-- Pacific Veggie--Roasted red peppers, spinach, onions, mushrooms,
tomatoes and black olives, with feta, mozzarella and provolone cheese
on
a cheesy parmesan crust
-- Honolulu Hawaiian--Sliced ham, smoked bacon, juicy pineapple, and
roasted red peppers with provolone and mozzarella cheese on a cheesy
parmesan crust
-- Cali Chicken Bacon Ranch--Chicken breast, white sauce, smoked bacon,
tomatoes and parsley with provolone cheese and mozzarella cheese on a
cheesy provolone crust
-- Memphis BBQ Chicken--Chicken breast, barbeque sauce, onions, and
parsley
with provolone, mozzarella and cheddar cheese on a cheesy cheddar
crust

-- Buffalo Chicken--Chicken breast, Buffalo hot sauce, onions and parsley
with provolone and American cheese on a cheesy cheddar crust

Domino's American Legends are available at all continental U.S. stores, with
promotional support from America's dairy farmers in cooperation with Dairy
Management Inc.

(Note: Cheesy crust not available on Domino's American Legends thin crust; 40%
more cheese on average, compared to standard hand tossed pizza.)

About Domino's Pizza(R)
Founded in 1960, Domino's Pizza is the recognized world leader in pizza
delivery. Domino's is listed on the NYSE under the symbol "DPZ." Through its
primarily locally-owned and operated franchised system, Domino's operates a
network of 8,773 franchised and Company-owned stores in the United States and
60 international markets. The Domino's Pizza(R) brand, named a Megabrand by
Advertising Age magazine, had global retail sales of over $5.5 billion in
2008, comprised of nearly $3.1 billion domestically and over $2.4 billion
internationally. Domino's Pizza was named "Chain of the Year" by Pizza Today
magazine, the leading publication of the pizza industry. Customers can place
orders online in English and Spanish by visiting www.dominos.com or from a
Web-enabled cell phone by visiting mobile.dominos.com. More information on
the Company, in English and Spanish, can be found on the Web at
www.dominosbiz.com.

SOURCE Domino's Pizza

Chantele Telegadas, Domino's Pizza, +1-313-570-6172,
chantele.telegadas@dominos.com