Dreams, Inc. Forges Alliance with Philadelphia Eagles

NFL Team Taps into Licensed Sports Products Powerhouse for Web Syndication
PLANTATION, Fla.--(Business Wire)--
Dreams, Inc. (NYSE Amex:DRJ) the vertically integrated leader in the licensed
sports products industry, announced that it has partnered with the Philadelphia
Eagles to re-launch the team`s online fan shop, The Official Philadelphia Eagles
Online Store (Store.PhiladelphiaEagles.com), and support their catalog business.
This alliance marks Dreams, Inc.`s first foray into web syndication with an NFL
team, following in the footsteps of such impressive clients as AOL, Majestic
Athletic, USA Today and Sporting News.

"We are delighted to work with a high caliber team like the Philadelphia Eagles.
The Eagles already have a best-in-class content site in PhiladelphiaEagles.com
and we are very much looking forward to providing them with a matching
best-in-class online store," said Kevin Bates, Dreams Retail President and
FansEdge Founder. "Our proven proprietary e-commerce technology, online
marketing and cataloging expertise, superior customer service and same day
shipping will provide the team with a substantial lift in sales and Eagles fans
with an outstanding customer experience."

The new and improved Official Philadelphia Eagles Online Store, which is slated
to re-launch in early June, will have many new features including an expanded
product assortment, product videos, lower shipping costs, more accurate search
results, powerful product filtering features, new payment methods, and extensive
SEO improvements. Additionally, the official team brick and mortar stores will
be outfitted with 42-inch high definition touch screen kiosks, powered by Dreams
proprietary kiosk technology, that provide customers access to an expanded
selection of products offered at the Philadelphia Eagles Official Online Store.

"We are excited about our partnership with Dreams Retail and look forward to
using their extensive e-commerce expertise to help us to continue to grow our
online business," said Brendan McQuillan, Philadelphia Eagles Director of
Merchandise. "We chose Dreams because we felt that they were able to bring a
unique set of e-commerce skills and a passion for the business that will help
the Eagles continue to be a leader in the NFL team merchandising business. Our
partnership with Dreams will allow us to deliver a better online shopping
experience for our fans and increase our commitment to customer service."

DREAMS, INC. trades under the ticker symbol: NYSE Amex:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are
forward looking statements.The forward-looking statements in this press release
are made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.Such forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the actual
results, performance or achievements of the Company to be materially different
from any future results, performance or achievements expressed or implied by
such forward-looking statements. Such statements are indicated by words or
phrases such as "anticipates," "projects," "management believes," "Dreams
believes," "intends," "expects," and similar words or phrases. Such factors
include, among others, the following: competition; seasonality; success of
operating initiatives; new product development and introduction schedules;
acceptance of new product offerings; franchise sales; advertising and
promotional efforts; adverse publicity; expansion of the franchise chain;
availability, locations and terms of sites for franchise development; changes in
business strategy or development plans; availability and terms of capital
including the continuing availability of our credit facility with Comerica Bank
or a similar facility with another financial institution; labor and employee
benefit costs; changes in government regulations; and other factors particular
to the Company.

Dreams, Inc., Plantation
Investor Relations:
David M. Greene, Senior Vice-President, 954-377-0002
Fax: 954-475-8785
dgreene@dreamscorp.com
or
Public Relations:
Boardroom Communications
Jennifer Clarin and/or Caren Berg, 954-370-8999
Fax: 954-370-8892
jclarin@boardroompr.com

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