84% of Home Buyers Search Online - Maximize Exposure With 'The NEW Rules of Real...

84% of Home Buyers Search Online - Maximize Exposure With 'The NEW Rules of
Real Estate'

COSTA MESA, Calif., June 10 /PRNewswire/ -- According to the National
Association of Realtors, 84 percent of buyers now use the Internet to search
for properties. This fact confirmed the acumen of First Team Real Estate,
which had already begun to upgrade its extensive advertising and marketing to
a higher level by building collective efforts and relationships with leading
websites such as REALTOR.com, Yahoo! Real Estate, Zillow.com, Google and
others.

This aggressive online marketing strategy, boosted by the NAR finding, has
manifested itself in "Rule #2" in The NEW Rules of Real Estate(SM), created by
First Team Real Estate, an innovative strategy adapted to today's tough real
estate market.

Rule number two, which calls for maximizing demand and exposing property to
the highest possible degree in the industry, represents the calculated
approach of First Team to effectively present their listings to literally
millions of potential homebuyers.

"As the real estate environment becomes more challenging; support, teamwork,
resources, and strategies become more critical," said Cameron Merage, who
founded First Team out of a small Huntington Beach office in 1976. Under
Merage's guidance, First Team has become the largest privately held
independent real estate firm in Southern California, selling more Orange
County homes in the past decade than any other brokerage.

Long known for creating sophisticated systems, and data tools that are
proprietary assets for the exclusive use of First Team agents, the company is
implementing one of its latest developments, the Buyer Pipeline(SM), to
collect and match potential buyers with their clients' properties. The Buyer
Pipeline(SM) system is an important element of Rule #2, which in turn, is a
vital part of the systemized approach First Team seeks to improve service
while exceeding clients' needs and anticipating the demands of a changing
market. "We are holding to our original business philosophy that a successful
company continually reinvests in its people, products, and services," said
Merage. "Elements like 'The NEW Rules of Real Estate' and the Buyer
Pipeline(SM) help put everything into alignment for powerful, positive
results."

For more information on The NEW Rules of Real Estate(SM), please visit
www.firstteam.com.

About the Company
First Team Real Estate and Family of Companies have grown to over 2,000 agents
and employees across 56 locations. The company has responded to changing
markets for more than 32 years with innovative programs and targeted marketing
enabling the company to sell more homes in Orange County in the last ten years
than any other brokerage, according to Real Data Strategies, Inc. First Team
Real Estate, based in Orange County, is the # 1 independent real estate
company in Southern California according to the 2008 RIS Media Power Broker
Report.

First Team wins market share in any economic climate through innovation and
proprietary marketing initiatives and tools and successfully targets the
luxury market with First Team Estates' "Live Beautifully(TM)" concept. First
Team is partners with Luxury Portfolio, the world's top luxury destination
website, Yahoo! Real Estate, the Internet's #1 real estate website. The
company's "First in our Hearts" Foundation is well known for its generosity to
the Southern California community.

SOURCE First Team Real Estate

Public Relations, Weeda Lutfi of First Team Real Estate, +1-714-557-0771, ext.
218, weedalutfi@firstteam.com