Hard Rock Cafes Honor Public Servants With 3rd Annual Burger Badge Bash

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Wed Jun 10, 2009 4:55pm EDT

Hard Rock International Offers 71 Cent* Legendary Burgers To Men and Women in
Uniform on Founders' Day

ORLANDO, Fla., June 10 /PRNewswire/ -- Calling all heroes -- Hard Rock
International celebrates its Founders' Day by serving those who serve us every
day! On Sunday, June 14th, the now annualized Burger Badge Bash will take
place at participating Hard Rock Cafe locations in the continental U.S.,
Canada and Europe. The day-long event offers community servants, including
police, firefighters and emergency medical technicians, the opportunity to
enjoy any of Hard Rock's Legendary Burgers for just 71 cents* -- commemorating
the 1971 birth year of Hard Rock!

"Hard Rock's 'Love All, Serve All,' mantra is something we practice to all
year long," said Sean Dee, Vice President and Chief Marketing Officer, Hard
Rock International. "Founders' Day provides us with a great opportunity to not
only celebrate our birthday, but also to give back to those who serve and
protect our communities every single day through our Burger Badge Bash."

In addition to the 71 cent price of Legendary Burgers for badge holders,
select Hard Rock Cafes around the world will celebrate with a variety of
events including music from the 70s and complimentary Hard Rock birthday cake.

Since 1971, Hard Rock Cafes have created Legendary experiences for their
guests and served more than six million Legendary Experience Burgers each
year. Again this year, they'll open their doors to the hardworking men and
women behind the badge with a 71 cent offering from Hard Rock's Legendary
Experience menu. All six Legendary Burger selections feature a proprietary
blend of grilled Certified Angus Beef topped with mouthwatering sauces,
cheeses and other unique flavors.**

Hard Rock's Certified Angus Beef Legendary Burgers selection includes:

    --  Legendary 10-ounce Burger:  Famous the world over, topped with
seasoned
        bacon, two slices of Cheddar cheese, a crisp-fried onion ring,
lettuce,
        tomato and pickle.
    --  S.O.B. Burger:  Basted with spicy Chipotle Pepper puree, topped with
        Jack cheese. Served with Hard Rock Guacamole and grilled onions.
    --  Hickory BBQ Bacon Cheeseburger:  Basted with Hard Rock's special
        Hickory Bar-B-Que sauce and smothered with caramelized onions. Topped
        with crisp seasoned bacon and melted Cheddar cheese.
    --  The Big Cheese:  Smothered with three slices of cheese chosen by the
        guest.
    --  Red, White & Blue Burger:  Laced and grilled with Hard Rock's
        spicy Buffalo sauce and Cajun seasoning, topped with crumbled blue
        cheese and a crisp fried onion ring.


    --  Caramelized Onion, Mushroom & Swiss Burger:  Smothered with sweet
        caramelized onions and sauteed mushrooms, topped with two slices of
        Swiss cheese.




Additional Menu Amp-Ups
This summer, Hard Rock Cafe will feature three new limited-edition items, in
addition to its classic lineup of delicious menu offerings. Hard Rock's
limited-time Grillin' & Chillin' menu features unique Hard Rock twists on
classic summer favorites. These fresh food selections were personally created
by Hard Rock Cafe's own top chefs and highlight Hard Rock's Legendary grillin'
techniques.

    --  Grilled 18 oz. T-Bone Steak:  USDA-choice, 21-day-aged T-Bone steak
        seasoned and grilled to your liking. Served with Hard Rock's
        homemade "twice baked" potato and fresh veggies.
    --  Grilled Mediterranean Shrimp Linguine:  Choice of grilled jumbo shrimp
        or grilled chicken breast tossed with fresh peas, artichoke hearts,
        oven-roasted mushrooms and capers in a light white wine garlic sauce.
        Garnished with roasted red peppers, black olives and Romano parsley.
        Served with garlic toast.


    --  Grilled Chicken Caesar Salad:  Crisp Romaine lettuce tossed with Hard
        Rock's scratch made Caesar dressing, fresh-baked croutons, grated
        Romano cheese and crispy bacon bits. Topped with choice of grilled
        seasoned shrimp or grilled chicken breast. Garnished with shaved
        Parmesan cheese and whole black olives.




* In Europe, burger cost will be 71 UK pence or 71 euro cents.
**To receive a 71 cent Legendary Burger on June 14th, civil servants must
present proper identification and badge stating their eligible status. The
offer is valid only for dining-in at participating Hard Rock Cafes, limited to
one item per person and restrictions apply. Visit hardrock.com to find a local
participating cafe.

About Hard Rock International 

With a total of 152 venues in 52 countries, including 126 cafes and 10
Hotels/Casinos, Hard Rock International is one of the world's most globally
recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the
world's greatest collection of music memorabilia, which is displayed at its
locations around the globe. Hard Rock is also known for its collectible
fashion and music-related merchandise, Hard Rock Live performance venues and
an award-winning website. In addition to the two flagship Seminole Hard Rock
Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are
located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali and
Macau. Additional hotel and casino projects have been announced in Penang,
scheduled to open in 2009; Singapore in 2010; Palm Springs, Atlanta and
Panama, scheduled to open in 2011; Dubai and Abu Dhabi, scheduled to open in
2012. Hard Rock International is owned by Seminole Hard Rock Entertainment,
Inc. For further details on Hard Rock Hotels and Casinos, visit
www.hardrockhotels.com. For more information on Hard Rock International, visit
www.hardrock.com.


SOURCE  Hard Rock International

Brian Siemienas of Hard Rock International, +1-407-445-7625 or Kristen Hauser
or Amanda Early, both of Coyne PR for Hard Rock International,
+1-973-316-1665
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