The CJ Foundation for SIDS Announces SLEEP IN SAFETY, GROW IN STYLE Initiative

LOS ANGELES, June 10 /PRNewswire/ -- The CJ Foundation for SIDS announced
today the launch of their SLEEP IN SAFETY, GROW IN STYLE (SSGS) initiative,
aiming to further raise public awareness about the importance of setting up
precautionary safe sleeping environments for babies while raising funds to
support on-going SIDS research, education, and family bereavement programs.

The SSGS initiative emphasizes that safe sleeping environments can cost less,
be beautiful and comforting, grow with your child, and most importantly -
significantly reduce the risk of sleep-related infant deaths. SSGS invites
celebrity designers to create the perfect nursery that follows all SSGS safe
sleep guidelines. The SSGS campaign will educate the general public about safe
sleep environments at each stage of a baby's development, while highlighting
unique and fashionable nursery designs and design elements as well as
precautionary measures such as the use of fans and open windows; cribs
completely free of any bedding; and safe co-sleeping practices and areas, in
the same room but not the same bed as parents.

The SLEEP IN SAFETY, GROW IN STYLE initiative's celebrity nursery designs will
be judged by a panel of design and medical experts based on design,
functionality and safety. The SSGS campaign strives to educate the public not
only about the safest possible infant sleeping environments but how to create
these environments without sacrificing great design and style.

In the United States, more than 3,798 otherwise healthy infants under 12
months of age die suddenly and unexpectedly every year. In some cases, the
cause of death remains totally unexplained and is diagnosed as SIDS: a
diagnosis of exclusion, utilized when a thorough investigation does not reveal
a clear cause of death. In others, deaths that in the past may have been
diagnosed as SIDS, are now seen as a consequence of unsafe sleeping
environments. Other deaths remain as undetermined, or a medical or other
environmental cause is found.

The CJ Foundation for SIDS is a national charitable organization dedicated to
recognizing the special needs of the sudden infant death syndrome (SIDS)
community through funding research, support services and public awareness
programs.

SOURCE CJ Foundation for SIDS

Press Information, Kristin Torgen Flannery, +1-310-529-6813, or Sponsorship
Information, Lori Shackel, +1-818-957-6977, both for CJ Foundation for SIDS