Burrell Communications Appoints Industry Veteran Don Moore to Head New Digital Division

Burrell Communications Appoints Industry Veteran Don Moore to Head New Digital
Division

CHICAGO, June 10 /PRNewswire/ -- Known for multicultural marketing leadership
and award-winning campaigns for more than three decades, Burrell
Communications has appointed Don Moore as President of its new interactive
division, Burrell Digital. Mr. Moore will draw on a wealth of experience
garnered during a dynamic career at Google to lead the expansion of Burrell's
current digital offerings. The new division will offer strategy, integration,
creative services, content development, analytics and deployment.

"Burrell has a legacy and leadership in uncovering insights that aid in
shaping marketing campaigns that deliver a high level of affinity and ROI for
clients. Launching this new venture will help us better meet the growing needs
of the marketplace by extending our core competencies to the digital arena --
using existing and developing platforms. Don is uniquely qualified to lead
this new effort," said McGhee Williams Osse, Burrell's Co-CEO.

Before joining Burrell, Mr. Moore was Google's Agency Team Lead for the
Central and Western US focusing on delivering performance driven digital
solutions by leveraging and integrating Google's capabilities in rich media,
social media, video and branded entertainment. He was responsible for the
management of all multicultural agencies in the US, as well as two of the
country's largest independent Agencies. Prior to joining Google, Mr. Moore was
the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network. He
also launched the nation's first Hispanic radio network which has now become
one of the most successful franchises in the Citadel network portfolio. During
his career, Mr. Moore has also worked with Clear Channel Communications and
Johnson & Johnson. He received his MBA from The Wharton School.

"Burrell has been involved in the digital space for many years. With Don's
expertise, we're going to raise the bar with our social media, mobile, video
and rich media offerings," said Fay Ferguson, Co-CEO.

Under Mr. Moore's leadership, Burrell will build on the success of digital
marketing programs, developed and activated for industry leaders like Toyota,
McDonald's, and Verizon. Burrell Digital will be a thought leader, blending
creativity with digital marketing innovation to deliver revenue-generating
communication strategies for current and future clients in the digital space.

"The Burrell team has unmatched experience, research capabilities and
creativity in just about every category. I am excited about leveraging these
unique assets to deliver effective digital marketing and measurement programs
for our clients," said Mr. Moore.

According to Moore, one of the biggest pitfalls that companies face in the
digital space is building programs and hoping consumers will come. Burrell's
If Looks Could Kill campaign for the Toyota Camry (in partnership with 42
Entertainment) leveraged unique consumer insight to drive website traffic and
change the perception of the Camry, leading to the agency receiving a coveted
Ogilvy Award.

"The innovative and groundbreaking digital work that Burrell has created for
Toyota has been successful in increasing awareness with our African-American
target and increasing purchase consideration," said Dionne Colvin, Toyota
National Manager of Advertising.

Current and prospective clients of Burrell Digital will leverage the power of
integrating multiple digital platforms to atomize and creatively distribute
messages that are fully grounded in unique consumer insights. For more
information about Burrell Digital, please send an e-mail request to
bdigital@burrell.com.

About Burrell Communications:
Burrell Communications is a full-service marketing communications company with
offices in Chicago, Atlanta and Los Angeles. In business for more than 30
years, Burrell is a leader in understanding and motivating consumer behavior
in the African-American and Yurban(R) markets. The agency's client roster
includes: McDonald's, Procter & Gamble, Toyota, General Mills, Weight
Watchers, ShoreBank, American Airlines, Illinois Lottery, Walt Disney World
Resorts, Allstate, Eli Lilly and Zimmer. For more information, visit
http://www.burrell.com.

SOURCE Burrell Communications

Maisha Pearson of Burrell Communications, +1-312-297-9714,
mpearson@burrell.com