Clickatell SMS-Powered "Mobile Town Hall Without Borders" a Big Success -- Text Messaging Connects Thousands Around the

REDWOOD CITY, CA, Jun 10 (MARKET WIRE) --
The US State Department's initiative to connect people abroad during
President Obama's speech from Cairo via Clickatell SMS was a huge
success. With the help of Clickatell, the US Department of State built a
website on http://www.america.gov/ to register people wanting to receive
SMS message highlights from President Obama's speech from Cairo on June
4, 2009. Thousands of people representing more than 150 countries
opted-in to the first-of-its-kind SMS campaign, meeting the goals of the
US State Department to create open, two-way mobile communications from
global audiences -- in essence, creating a "Mobile Town Hall Without
Borders."

Specifically for this event, Clickatell set up unique mobile routing and
tapped into its own existing complex network infrastructure capable of
reaching more than 775 mobile operators in over 220 countries around the
world. Clickatell worked closely with the US State Department to build the
online website and registration process to offer opt-in services for
global citizens wanting to participate during the live speech. The service
received registrations from thousands of people representing more than 150
countries in four languages, including English, Persian, Urdu, and Arabic.
Comments directly from those having signed up to receive SMS speech
highlights have been posted to the website at
http://www.america.gov/sms-comments.html.

"We applaud Clickatell for its 'herculean effort' to make this unique
event happen; the Clickatell team was efficient, experienced,
knowledgeable and professional," said officials at the US Department of
State responsible for the program.

Sampling of Direct SMS Comments from People Around the World:

The success of the Obama Cairo Speech campaign was made instantly apparent
during the successful 'live' speech excerpt delivery via SMS to enrolled
participants. In addition, participants from around the world replied back
with their speech comments immediately. SMS-reply messages from enrolled
participants with comments were received by Clickatell and immediately
posted on the website of the US State Department. Below are samples of
various comments made available on
http://www.america.gov/sms-comments.html:

"Thank you so much Mr. President, this is the greatest speech I have ever
heard it is very inspiring, he was reaching out and we should not fail
him, the speech make my tears fall, thank you" - Saudi Arabia

"Many thanks for your excellent service. Can I get the sound of this
speech?" - Iraq

"Thanks for the fantastic quotes from Obama mesmerizing speech ..." -
Egypt

"Good evening! Thanks for an sms of Obama speech. In my opinion its good
speech if he will take it into action, especial to solve the problems of
the Middle-East." - Tanzania

"Thanks for your nice services." - Bahrain

"I appreciate Mr. President's support to the dialogue among communities.
It is an effective way to solve the problems including Palestine and
Kashmir and bring peace in the world." - Pakistan

"The great thing about SMS is that everyone carries a cell phone in their
pocket, purse or backpack at all times and everyone knows how to text --
which is now being used more than voice calling on the mobile. Think back
to only one year ago -- people thought that text was just for kids. Now,
this type of text service and many others proves that SMS can open new
doors and possibilities to increase effective communications around the
world," said Chuck Drake, Clickatell EVP of Marketing. "In addition to
blogging, tweeting, and other forms of social media, people in all corners
of the world can take out their cell phone and be 'heard' while these
events are taking place. This is just the beginning of how we'll see SMS
being used for game-changing events such as these."

For more information, please visit
http://www.clickatell.com/central/campaigns/redir.php?cid=96354

About Clickatell

Clickatell enables businesses, governments and communities to leverage the
ubiquity of mobile messaging to inform, alert, notify, transact, interact
and share information. Delivering mobile messaging solutions since 2000,
Clickatell is a global leader in mobile communications specializing in
SaaS messaging services and Bulk SMS gateway connectivity to small,
medium and large enterprises in a variety of vertical markets.
Clickatell's mobile messaging capabilities and worldwide coverage gives
organizations the power to deliver any message to any device anywhere in
the world. Reaching 775 networks in more than 200 countries, Clickatell
serves 8,300 customers including BBC, Continental Airlines, CNN, First
National Bank, Metropolitan Life, Oracle, Shell, and other industry
leaders. Clickatell products and services increase customer acquisition,
improve loyalty and build trusted brands through direct, personal, easy,
and immediate communications. A Sequoia-backed company, Clickatell is
headquartered in Redwood City, CA with operations in Cape Town, South
Africa and can be reached at www.clickatell.com.

Media Contacts:
Clickatell
Kelly Brieger
650-704-1748
Email Contact

US Department of State
John Matel
202-453-8399
Email Contact

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