IACC Global Ad Campaign Targeting Consumers of Counterfeit Goods

NEW YORK, June 10 /PRNewswire-USNewswire/ -- Bob Barchiesi, President of the
International AntiCounterfeiting Coalition announced today the launch of a
Global Public Service Ad Campaign joining forces with the honorable Michael R.
Bloomberg, Mayor of the City of New York, The New York City Mayor's Office of
Special Enforcement, Los Angeles Sheriff Lee Baca, the Global
Anti-Counterfeiting Group and other Anti-Counterfeiting groups in France
(Union des Fabricants), Canada (Canadian Intellectual Property Council), and
Mexico. The ads will run on June 11th 2009 to coincide with "World
Anti-Counterfeiting Day."

(Photo: http://www.newscom.com/cgi-bin/prnh/20090611/DC29880)

The NYC campaign will begin with streaming anti-counterfeiting messages
displayed in New York's Times Square at the Reuters Digital Billboard and
NASDAQ. The ads will be in English, French, Spanish, Italian, German and
Mandarin Chinese -- designed to reach millions of visitors and tourists. In
France, the posters will be shown in all major airports including Charles de
Gaulle and in 500 French Customs checkpoints located throughout the country
and abroad in Cologne, Brussels and Madrid. In Mexico, billboards containing
the anti-counterfeiting message will be placed at the Mexican Institute of
Industrial Property, and in front of the Mexican Trademark Office. In Canada,
the posters will be placed at an anti-counterfeiting conference accessible by
the media; and in Los Angeles, they will be prominently placed at a press
conference hosted by Sheriff Lee Baca.

The IACC is trying to get the word out about counterfeiting and the negative
effects it has on the economy. IACC President Bob Barchiesi said, "We want to
let the consumer know that when you buy counterfeit goods, the societal costs
are enormous. Every dollar spent on 'knockoffs' feeds an underground economy
that does not pay taxes and supports forced child labor, organized crime and
the funding of terrorist activities. We urge consumers to 'get real', 'buy
real' and get behind job creation and innovation. Winning the battle against
counterfeiting demands a unified front by brand owners around the world, and
the resolve of governments to confront this problem at every level."

"I would like to thank Mayor Bloomberg, The New York City Mayor's Office of
Special Enforcement, Los Angeles Sheriff Lee Baca, The Global
Anti-Counterfeiting Group, Union des Fabricants in France, Canadian
Intellectual Property Council in Canada and our member partners in Mexico."

About the International AntiCounterfeiting Coalition (IACC)
The International AntiCounterfeiting Coalition, Inc. (IACC) is a Washington,
D.C.-based non-profit organization devoted solely to combating product
counterfeiting and piracy. Formed in 1979, today the IACC is comprised of a
cross section of business and industry -- from autos, apparel, luxury goods,
and pharmaceuticals, to food, software and entertainment. The IACC's members'
combined annual revenues exceed $750 billion. The touchstone of the IACC's
mission is to combat counterfeiting and piracy by promoting laws, regulations
and directives designed to render the theft of intellectual property
undesirable and unprofitable.

SOURCE International AntiCounterfeiting Coalition

Robert Barchiesi, President, IACC, +1-202-223-6667, bbarchiesi@iacc.org