TrackMoist Success in Motocross and Karting for Winning Brands
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-- Dust Suppressant Receives More Rave Reviews, Advertising Begins --
BARRIE, Ontario, June 10 /PRNewswire-FirstCall/ -- Winning Brands Corporation
(Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer and marketer of advanced
eco solutions, including its popular new TrackMoist Dust Suppressant for dirt
tracks, announced today that TrackMoist will be advertised for the first time
ever, starting with a full page in the July 2009 edition of National Kart News
www.nkn.com. This is the beginning of a marketing roll-out that will include
other media. Industry watchers have seen the intriguing track enhancer from
Winning Brands climb through the ranks of launch readiness from concept, to
trials, to limited use and now ultimately to advertising placement. A number
of sectors of motorsports have responded to the enthusiasm of racers during
the start of the 2009 season.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090610/LA30335)
Don "Herbie" Williams, product specialist and distribution co-ordinator for
Winning Brands' TrackMoist, reports that last weekend's motocross in Colorado
organized by Jimmy Platts of SARP Enterprises was another success story. "They
were really good about getting back to us with detailed reaction to their
first use of TrackMoist. It's terrific to hear terms like 'fantastic' used
when describing TrackMoist performance at the Wild Rat Motocross facility near
Colorado Springs," says Mr. Williams.
Winning Brands Senior Vice-President Lorne Kelly explains why karting is a
natural part of the marketing mix. "Speedway karting is as significant as
sprint car racing by key business metrics. Track operators in this sector of
motorsports are as concerned about conserving water and controlling dust while
optimizing the track surface as any other operators. The bottom line is lower
grooming costs with better results. That makes TrackMoist a winner every
time," says Mr. Kelly.
"National Kart News is the industry go-to publication serving the interests of
karters, track operators and race promoters in North America. It's a natural
fit for TrackMoist. Dust suppression and track conditioning in all forms of
dirt motorsports is such a big issue that we will be busy with roll-out events
for years to come. In the meantime, the success stories are growing in
number," Mr. Kelly concluded.
TrackMoist is a concentrate that is added to the water tanks of trucks used to
spray dirt tracks. It is typically sold in 1 gallon and 5 gallon containers.
The Manufacturer's Suggest Retail Price (MSRP) for 1 gallon is $109; 5 gallons
is $475. They mix to create 45,000 gallons of treated water and 225,000
gallons respectively. It has been reported that water consumption is reduced
by up to 50% in such applications. Tracks typically consume tens of thousands
of gallons of untreated water per weekend. Additional savings arise from
reduced fuel consumption, equipment wear and personnel costs. Race drivers,
spectators and track operators have all reported improvements following the
introduction of TrackMoist.
ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer
and marketer of eco-responsible solutions including its lead brand, Winning
Colours Stain Remover. The innovative stain remover and multi-cleaner is
targeted to become the world's favourite stain removing solution because of
its remarkable skin-friendliness, ease of use and versatility. TrackMoist Dust
Suppressant is gaining fans in all sectors of motorsports for its ability to
dramatically conserve water and improve track performance. Additional brands
include KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.
Certain statements in this news release that are not historical facts are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. Such statements may be identified by the use of
words such as "anticipate," "believe," "expect," "future," "may," "will,"
"would," "should," "plan," "projected," "intend," and similar expressions.
Such forward-looking statements involve known and unknown risks, uncertainties
and other factors that may cause the actual results, performance or
achievements of Winning Brands Corporation (the Company) to be materially
different from those expressed or implied by such forward-looking statements.
The Company's future operating results are dependent upon many factors,
including but not limited to the Company's ability to: (i) obtain sufficient
capital or a strategic business arrangement to fund its expansion plans; (ii)
build the management and human resources and infrastructure necessary to
support the growth of its business; and (iii) competitive factors and
developments beyond the Company's control. TrackMoist, KIND and CLEAN1 is a
trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands
Corporation. Winning Colors/Winning Colours is a registered trademark of
Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions
Inc.
INVESTOR RELATIONS: E & E Communications
Paul Knopick (949)707-5365
News@WinningBrands.ca
PRODUCT INFORMATION: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
(866) 722-3542
CustomerService@WinningBrands.ca
SOURCE Winning Brands Corporation
Investors, Paul Knopick of E & E Communications, +1-949-707-5365,
News@WinningBrands.ca, for Winning Brands Corporation
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