Disneyland Resort Announces First-Ever LittleMissMatched Permanent Retail Store at...

Disneyland Resort Announces First-Ever LittleMissMatched Permanent Retail
Store at Downtown Disney District

Temporary location open now

ANAHEIM, Calif., June 10 /PRNewswire/ -- Disneyland Resort is pleased to
announce an agreement for the first-ever permanent retail location of the
popular lifestyle brand LittleMissMatched. Due to open late summer 2009, it
will be situated in the heart of Downtown Disney. A temporary
LittleMissMatched store opened May 18, next to where the permanent store will
be located.

"We are excited that Downtown Disney was selected as the first bricks and
mortar location of this innovative concept," said Tony Bruno, vice president
Disneyland Resort hotels and Downtown Disney. "LittleMissMatched offers unique
merchandise for the young and young at heart, and is a terrific complement to
Downtown Disney's eclectic blend of shops, restaurants and entertainment."

LittleMissMatched is a lifestyle brand dedicated to inspiring creativity and
individuality. The brand's signature non-matching socks are sold in sets of
three single socks to encourage self-expression through mixing and matching.
LittleMissMatched has since expanded its innovative product offerings to
include everything from books to bedding, PJs to pencil pouches and flip flops
to furniture -- each item with its own unique reinvention.

"We're thrilled to open our first permanent retail location at Disneyland
Resort as Disney's values are completely aligned with LittleMissMatched," said
Jonah Staw, co-founder and CEO. "Disneyland is synonymous with imagination and
since LittleMissMatched revolves around encouraging creativity, this is an
ideal location for LittleMissMatched's flagship store."

A lush garden oasis during the day and an energizing entertainment district at
night, Downtown Disney is the high-energy place for Southern California
locals. Guests can experience a great variety of shopping, dining and
entertainment.

About the Disneyland Resort
Located on approximately 500 acres in Anaheim, Calif., the Disneyland Resort
features two spectacular theme parks -- Disneyland (the original Disney theme
park) and Disney's California Adventure park -- plus the Downtown Disney
District comprised of unique dining, entertainment and shopping experiences.
The Resort's three hotels include the luxurious 745-room Disney's Grand
Californian Hotel & Spa, the magical 988-room Disneyland Hotel and the
"day-at-the-beach" fun of the 489-room Disney's Paradise Pier Hotel. With
20,000 employees, the Disneyland Resort is Orange County's largest employer
and a $3.7 billion annual contributor to the local economy. The Resort has
welcomed more than 550 million Guests since opening on July 17, 1955. For
detailed information about the Disneyland Resort, please visit
www.disneyland.com.

About LittleMissMatched
LittleMissMatched is the groundbreaking company that inspires creativity and
individuality through their breadth of fashion, home and lifestyle products.
The company launched in 2004 with a collection of colorful socks that don't
match, which are sold in odd numbers to encourage girls of all ages to express
themselves. Their "anything goes" philosophy knocked people's socks off and
today the company has expanded to include socks, winterwear, sleepwear, books,
bedding, furniture and more for creative mavens of all ages. For more
information about LittleMissMatched, please visit www.LittleMissMatched.com.

SOURCE LittleMissMatched

Jessica Varon of LittleMissMatched, +1-212-229-1400 X 122,
Jessica@littlemissmatched.com; or Suzi Brown of Disneyland Resort,
+1-714-781-4615, Suzi.brown@disney.com