Vic Ciuffetelli Returns to ActionCOACH to Lead and Develop the Australian Market

After spending six years as CEO of ActionCOACH at its Global headquarters, Vic
Ciuffetelli returns to lead the franchise in Australia.

LAS VEGAS, June 10 /PRNewswire/ -- After spending six years as the CEO at
ActionCOACH's Global office, Vic Ciuffetelli returns to the company as the
leader of the executive team in Australia.

ActionCOACH founder and current CEO Brad Sugars welcomes him back to the
organization as the leader of the Australian market.

"This is an exciting time for ActionCOACH to not only bring the Master License
in Australia under one company but also to bring back a great CEO in Vic
Ciuffetelli to lead the team," Sugars said.

"I believe six years at the top in any organization is ample time to leave
your mark - after which you need to rejuvenate yourself in another environment
so you remain fresh as a leader," Ciuffetelli said. "As the leader of the
executive team in Australia, I'm joining a team that is already strong and my
aim is to make it even more robust."

Based out of Brisbane, Ciuffetelli will be travelling extensively to meet with
coaches, business owners and business groups in his new appointment.

Before his tenure as ActionCOACH CEO, six years ago, Ciuffetelli worked in the
local franchise industry for four years. He also spent 15 years as a
multi-site business owner.

"I consider this opportunity to be the best way of making a strong impact on
the Australian business sector. I have returned with the aim of building
ActionCOACH as the number one franchise in the region," he said.

The franchise scene in Australia, Ciuffetelli believes, is more buoyant now
than it has been for several years.

"The economic downturn has unfortunately resulted in more people losing their
jobs to get into business for themselves - the idea of being masters of their
destiny is more attractive to them," he said.

Recognizing a huge need for help in the small-to-medium sized business sector
in Australia, Ciuffetelli sees many opportunities for the growth of coaching
in this market.

"The need for business owners to be better educated about the game of business
has always been present. Most business owners are hard working and good at
what they do but haven't had the time or commitment to grow their expertise in
running their businesses," he said.

Today, entrepreneurs are increasingly reaching out for help and business
coaching is filling a crucial need - worldwide. According to a survey carried
out by the ActionCOACH franchise, one in five business owners will consider
using the services of a Business Coach.

"It is not a sign of weakness to ask for help but a sign of strength and
acknowledgement that things can be done better," Ciuffetelli said. "Business
coaching adds value to the client, the business and the community."

ActionCOACH is the world's number one business coaching and executive coaching
firm, with more than 1,000 offices in 26 countries. To learn more, go to
actioncoach.com.

SOURCE ActionCOACH

Geetika Chhatwal Sahni of ActionCOACH, +1-702-795-3188,
geetikasahni@actioncoach.com