The Evian(R) Natural Spring Water Brand Proudly Celebrates its First LA PRIDE Sponsorship

The Evian(R) Natural Spring Water Brand Proudly Celebrates its First LA PRIDE
Sponsorship

ATLANTA, June 12 /PRNewswire/ -- The Evian(R) Natural Spring Water brand is
pleased to announce its first-ever sponsorship of the 39th Annual Los Angeles
LGBT PRIDE Celebration (LA PRIDE) taking place in West Hollywood, Calif., from
June 12 to June 14, 2009.

"Evian is delighted to sponsor one of the premier pride festivals in the
nation," said Jerome Goure, vice president of marketing, Danone Waters of
America, the exclusive importer and marketer of Evian in North America. "The
Evian brand has a natural affinity with the LGBT community, which is well
known for its discerning taste and mindset for youthful living."
In a time when many companies are scaling back their community engagement,
Evian is scaling up its community commitment - especially to the LGBT
community - through this sponsorship.

"The parade sponsorship also offered us the perfect opportunity to give
consumers a sneak peek at our new communication platform - 'LIVE YOUNG(TM)' -
which encapsulates the essence of the brand," Goure continued. "LA PRIDE is a
vibrant and dynamic event which shares Evian's enthusiasm for youthful living,
health and vigor." For more information about the brand's new advertising
campaign, visit "http://www.EvianLiveYoung.com" www.EvianLiveYoung.com.

Evian's sponsorship of LA PRIDE is multifaceted and includes:
An Evian branded pink Lexus SUV, flanked by provocatively clad roller skating
brand ambassadors, that will be part of the parade procession on June 12;
Exclusive serving of Evian in the VIP Festival Lounge;
Exclusive serving of Evian at the Honoree Brunch taking place on June 7 and
the Mayor's Reception on June 10;
Evian banners touting the brand's new ad campaign, "LIVE YOUNG(TM)," lining
the festival grounds and parade route;
Evian bottled water available for purchase at multiple locations; and,
Evian branded recycling containers placed throughout the festival grounds.

About Evian Natural Spring Water
Bottled since 1826, Evian Natural Spring Water is the world's #1 brand of
premium natural spring water. Every drop of Evian takes more than 15 years to
filter through mineral rich glacial sands in the pristine French Alps. Bottled
at the source in a state of the art facility, Evian comes from the Cachat
Spring located on the Southern shore of Lake Geneva, in the town of
Evian-les-Bains. Evian provides a uniquely balanced mineral composition and
subtle flavor as a product of its unhurried journey.

Today, Evian Natural Spring Water is a brand of Danone, a global leader in the
food industry and a leading producer of packaged water, dairy, infant
nutrition and medical nutrition products. The mission of Danone is to bring
health through food to as many people as possible. Evian first entered the
U.S. market in 1978, where it was served in the finest bars and restaurants in
distinctive glass bottles, and is now accepted as the most premium natural
spring water for those, including many of the entertainment industry's elite,
who like to treat themselves to the very best.

More information can be found on Evian's Web sites: "http://www.Evian.com"
www.Evian.com and "http://www.ShopEvian.com" www.ShopEvian.com.

About Christopher Street West A non-profit organization, Christopher Street
West is a leading partner in the advancement of rights and equality of the
LGBT community. Led by professionally driven, volunteer-based board members,
Christopher Street West produces one of the largest Pride Celebrations in the
United States with an expanding global presence reaching millions of people
every year.

The 2009 LA PRIDE Celebration will take place June 12-14 in West Hollywood.
Please visit LAPRIDE.org for more information. Pride 365:

Power. Passion. Purpose.

SOURCE Danone Waters of America

Chelsea Moreno of MS&L, +1-212-468-3367, Chelsea.Moreno@mslworldwide.com, for
Danone Waters of America