ThreatMetrix Tackles Mobile Commerce Security With New Smartphone Application

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Tue Jun 16, 2009 7:00am EDT

  LOS ALTOS, CA, Jun 16 (MARKET WIRE) -- 
ThreatMetrix, whose industry leading fraud prevention solutions are being
widely adopted across multiple industries, today unveiled a new mobile
security application for smartphone users. The first in a series of
mobile fraud prevention solutions forthcoming from ThreatMetrix,
SafeAndSurf is a web browser that securely stores a smartphone user's
personal data until he or she is ready to sign-on to a social network,
execute an online banking transaction, or complete an ecommerce purchase.
SafeAndSurf is the only mobile security application to safeguard a
smartphone user's personal information and also allow the user to
automatically insert that information to transaction data fields, a
combination that allows consumers to shop, bank and play on their
smartphones more safely and easily.

    Security, On the Go

    The number of people using web-enabled mobile phones to access the
worldwide web has skyrocketed. This is great for online merchants,
financial institutions and social networks but also for criminals who are
invigorated by the opportunity to steal personal data from unsuspecting
smartphone users. SafeAndSurf defends smartphone users and the companies
with whom they do business by using AES 128-bit encryption technology to
house the user's personal data. Thus, if a phone is stolen or hacked the
owner's personal data is not compromised. SafeAndSurf also streamlines
mobile transactions by automatically populating transaction fields,
reducing 'fat-finger' data entry errors and eliminating other manual
workarounds such as copying and pasting data at the point of transaction.

    "There are plenty of password 'safes' for smartphones, but only
SafeAndSurf provides the essential convenience and accuracy of
automatically populating website purchase forms," said Reed Taussig,
president and CEO at ThreatMetrix. "SafeAndSurf extends ThreatMetrix'
online fraud fighting expertise to the mobile phone so users can safely
and easily log into their favorite social networks, email accounts and
personal blogs, or make purchases from thousands of websites. We are
excited to enter the mobile commerce market and we look forward to
protecting consumers and companies as they leverage this massive and
growing new commerce medium."

    In the Lab

    ThreatMetrix is a pioneer in the booming cyber fraud prevention field. Its
second-generation device identification technology, which profiles the
device used in an online transaction to stop fraud prior to allowing a
cybercriminal to execute a first transaction, is emerging as a must-have
tool for online merchants, banks and social networks. CyberSource
Corporation (NASDAQ: CYBS), a leading provider of electronic payment and
risk management solutions, in its 10th annual online fraud report, noted
that 43% of large merchants surveyed rated device
fingerprinting/identification as one of the three most effective tools for
preventing cyber fraud.

    SafeAndSurf is a project of ThreatMetrix Labs, a fraud prevention solution
incubator managed by ThreatMetrix and supported by customers and partners,
and a natural extension of ThreatMetrix' device identification platform.
Future ThreatMetrix mobile security applications will focus on protecting
merchants, banks and social networks from fraudulent purchases made on
mobile devices by cyber criminals.

    SafeAndSurf is available today for use on the Apple iPhone and can be
downloaded for free at the Apple iPhone App Store. Similar versions of
SafeAndSurf will be available soon for users of various BlackBerry, Nokia
and T-Mobile G1 smartphones. More information is available at
www.safeandsurf.com.

    About ThreatMetrix

    ThreatMetrix (www.threatmetrix.com) helps companies control online fraud
and abuse in real time so they can acquire more customers faster, reduce
costs, and increase customer satisfaction. ThreatMetrix profiles the
device used in an online transaction so companies can determine whether
the users are fraudsters or customers. ThreatMetrix' simple and
cost-effective approach to implementation -- SaaS or on-premise --
enables companies to get results in hours or days, rather than weeks or
months. ThreatMetrix serves a rapidly growing customer base in the U.S.
and around the world across a variety of industries including online
retail, financial, social networks, and alternative payments.

    

Media Contact:
Kevin Wolf
ThreatMetrix
650-327-1641
Email Contact

Copyright 2009, Market Wire, All rights reserved.

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