LendingTree Launches New Customer Retention Product to Help Lenders Keep Current...

LendingTree Launches New Customer Retention Product to Help Lenders Keep
Current Borrowers Within Loan Portfolios

New Product Enables Lenders to Capture, Re-Direct and Retain Existing
Customers Who are Actively Looking to Refinance Elsewhere

CHARLOTTE, N.C., June 16 /PRNewswire/ -- LendingTree, the nation's number one
online lending exchange, has introduced a new offering to help banks and
mortgage companies retain customers who are seeking refinancing options with
other lenders. LendingTree's Customer Retention product uses proprietary
filtering technology to identify customers by loan amount, loan-to-value
ratio, loan purpose and FICO scores, and enables banks and lenders to leverage
the marketing capability and brand presence of LendingTree.com to keep
valuable customers within their loan portfolios.

LendingTree's Customer Retention product offers a proven, easy-to-implement
method for lenders to easily service and retain customers who are in-market,
ready to transact and actively looking for new financing options. As consumers
look to take advantage of lower mortgage rates by refinancing, many have
turned to LendingTree to identify and compare offerings from competing
lenders. The Customer Retention offering provides banks and lenders with the
opportunity to get back in front of existing customers to provide competitive
loan offers, and reinforce the borrower benefit of securing a simple,
streamlined refinance mortgage with their current lender.

"With refinancing activity from borrowers representing a significant portion
of overall origination volume, our lender network has expressed a desire to
capture and retain current mortgage customers," said Bob Harris, President of
the LendingTree Exchange. "In this economy, that's business those banks can't
afford to lose. As part of the LendingTree network, banks and lenders that use
our new Customer Retention initiative will be able to significantly impact the
ratio of overall mortgage portfolio retained, just as effectively as they can
attract new borrowers."

Over the last several months, LendingTree has released a number of new lender
products and tools for their Lender Exchange partners. LendingTree lenders
can now receive information on prospective borrowers seeking reverse mortgages
as well as compete for those specifically looking for FHA loan products.
LendingTree also recently launched a simplified, cutting-edge filtering
technology that provides lenders a more streamlined approach to customer
targeting - enabling them to service and close more prospects, both profitably
and efficiently.

For more information about joining the LendingTree Exchange and to request
more detail on the new pricing for the Customer Retention product offering,
please visit http://www.lendingtree.com/get-internet-mortgage-leads/.

About LendingTree, LLC
LendingTree, LLC is the nation's leading online lending exchange, providing a
marketplace that connects consumers with multiple lenders that compete for
their business. Since inception, LendingTree has facilitated more than 25
million requests for loans online and $185 billion in closed loan
transactions. LendingTree provides access to lenders offering mortgage home
loans, refinance mortgage loans, home equity loans & lines, auto loans,
personal loans and credit cards via www.lendingtree.com and 800-555-TREE.

Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns
and operates LendingTree Loans (SM), GetSmart.com, and HomeLoanCenter.com.
LendingTree, LLC is a subsidiary of Tree.com, Inc. (Nasdaq: TREE).

Company Contact
Jon Langborgh
National Accounts Manager
jon.langborgh@lendingtree.com
(704) 943-8353

Agency Contact
Dave Clarke
dave@resoundmarketing.com
609-279-0050 x105

SOURCE LendingTree

Jon Langborgh, National Accounts Manager, LendingTree, +1-704-943-8353,
jon.langborgh@lendingtree.com; or Dave Clarke, +1-609-279-0050 x105,
dave@resoundmarketing.com, for LendingTree