The FeedRoom Helps The Humane Society of the United States Extend Their Online Video Library to Millions of iPhone

NEW YORK, NY, Jun 16 (MARKET WIRE) --
The FeedRoom, a pioneer in online video communications, and a market
leader in live streaming video and digital asset management, today
announced that The Humane Society of the United States has launched a
mobile marketing application, enabling the nation's largest animal
protection organization to extend its Web video library to millions of
iPhone and iPod Touch users. A FeedRoom customer since 2007, The HSUS
delivers information and alerts to millions of online users by enabling
Web sites, blogs and social media sites with video and podcast RSS feeds,
and other video sharing capabilities.

According to the AdMob Mobile Metrics report for April 2009, the iPhone
now accounts for 51 percent of all mobile Web traffic from smartphones in
the U.S., up from 10 percent just a year ago. Fighting for the protection
of all animals, The HSUS relies heavily on Web video to advance its
advocacy, fundraising and awareness efforts, and often goes to extremes
to capture and make footage available. By taking the animal movement
"mobile," the organization hopes to engage new members in its efforts to
end animal cruelty.

"Online video helps us to deliver powerful perspectives on important
issues, and to reach out to members of the public at critical moments with
a medium that engages and empowers viewers to get involved," said Frank
Loftus, senior producer at The HSUS. "When users access our site, they are
redirected to a mobile interface that gives them access to our entire
video library as MPEG4 podcasts. When new videos are added to the content
library or playlists, they are automatically added to the site."

Delivered in a Software-as-Service model, FeedRoom 4.0 Enterprise Video
Platform(TM) is a scalable video publishing system that integrates
seamlessly with existing content management systems, social media tools
and Web analytics. The flexible system supports a variety of highly
customizable, lightweight video players and the powerful, easy-to-use
FeedRoom Studio(TM) publishing interface. Unlike consumer video-sharing
sites, FeedRoom 4.0 ensures positive online brand experiences for Fortune
500 enterprises, leading media organizations and government agencies by
providing maximum control over the distribution and measurement of video
content for marketing, public relations and corporate communications.

"The FeedRoom has been a great partner for us in so many ways," adds
Loftus. "In one case, we needed an easy way for our viewers to offer their
support, when affected by a video. Our FeedRoom account manager suggested
adding a 'Take Action' button on the player, and now the Studio publishing
interface allows us to customize each video with its own call to action.
Clearly, the work we do to get the word out through online video enables
us to have additional victories, and impact."

Established in 1954, the work of The HSUS is to protect all animals from
suffering. The organization has successful campaigns to combat the worst
abuses of factory farming, and to end once and for all dogfighting and
cockfighting. It has mobilized people from around the globe to demand an
end to Canada's notorious killing of baby seals for the fur trade. The
HSUS is in the forefront reining in the cruelties associated with puppy
mills and wildlife abuse. They also operate a sprawling network of
sanctuaries for needy animals. It serves the nation as the lead
disaster-relief agency for animals, and it operates a veterinary services
program that provides no-cost services for tens of thousands of dogs and
cats in rural regions throughout the country and around the world.

"The convergence of smartphone technology and Web 2.0 marketing strategies
is exponentially expanding the communications environment for our
customers," said Mark Portu, President and CEO of The FeedRoom. "Within
the next 6-12 months, we anticipate enormous demand for mobile video with
the rapid proliferation of iPhones, in particular. We are delighted to
help our customers become first movers in this new era, and proud to
support the efforts of The Humane Society and other forward-thinking
organizations."

About The FeedRoom

The FeedRoom is a pioneer in online video communications, and a market
leader in live streaming video and digital asset management. With an
unparalleled commitment to customer service, The FeedRoom provides
flexible online solutions that optimize business and marketing
communications for the enterprise, government and media. Industry-leading
organizations, such as Autodesk, Barnes & Noble, Boeing, Bristol-Myers
Squibb, Hewlett-Packard, MetLife and The Pentagon rely on The FeedRoom's
expertise to help engage audiences, build brands, monetize content and
manage rich media assets more efficiently. For more information, visit
www.FeedRoom.com.

The FeedRoom, FeedRoom Enterprise Video Platform, FeedRoom Studio and The
FeedRoom logo are trademarks of The FeedRoom, Inc., which may be
registered in certain jurisdictions. All other brand/product names are
trademarks of their respective holders.

Media Contacts:
Lisa Clark
The FeedRoom, Inc.
646-613-7879
Email Contact

Valerie Harding
Ripple Effect Communications
617-536-8887
Email Contact

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