Research and Markets: Wennström's Four Factors of Success - a Simple Tool to Innovate Healthy Brands Which Also Includes 10 Case Studies
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DUBLIN--(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/d26025/wennströms_four_f) has announced the addition of the "Wennström's Four Factors of Success - A Simple Tool to Innovate Healthy Brands" report to their offering. Wennström's Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. First used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print. Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors to assess: * What to do to create a health-enhancing brand that resonates with consumers * What are the gaps in your current brand and product development strategy * How to fill those gaps in a practical way * What is the best communication strategy * How competitor brands are likely to perform The analysis is supported by 10 detailed case studies which show the Four Factors in action. The case studies cover: * Water, juices and smoothies * Dairy drinks and yoghurts * Soy and cereal drinks * Energy drinks * Dietary supplements And include the following benefit areas: * Heart health, cholesterol-lowering, blood pressure * Joint health and movement * Bone health * Digestive health * Immune health * 5-a-day of fruit and vegetables * Energy The Appendix includes working papers so you can carry out your own Four Factors analysis on your own business. 10 reasons to buy FourFactors: * A well-proven analysis tool * Simple and effective * A practical 'back of an envelope' checklist that take the guesswork out of food and health marketing * Helps you to see clearly how to develop a differentiated product proposition * Helps you reduce the risk of failure when developing a new concept or bringing new benefits to an existing brand * For over 10 years, tried and tested successfully by seasoned professionals in companies large and small in Europe, Asia, Africa and the US * Successfully applied and refined in hundreds of projects involving medical foods, functional foods, organic foods, natural foods, dietary supplements and OTC medicines * Illustrated with short, practical case studies, using supermarket sales data * A very affordable price * Sent to you in PDF Key Topics Covered: About the author Part 1: The Four Factors Factor 1 - Need the product Factor 2: Accept the ingredient Factor 3 - Understand the health benefit Factor 4 - Trust the Brand Part 2: Case Studies - the Four Factors applied Case study 1: Benecol cholesterol-lowering dairy drink Case study 2: Yakult daily dose probiotic dairy drink Case study 3: Anlene bone health dairy products Case study 4: Red Bull energy drink Case study 5: Silk soymilk Case study 6: Emmi energy milk Case study 7: Up& Go breakfast drink Case study 8: Novartis Aviva Case study 9: Emmi Co-enzyme Q10 dairy sports drink Case study 10: Delamere Dairy Dancing Daisy probiotic milk Companies mentioned: * Benecol * Yakult daily dose probiotic dairy drink * Anlene * Red Bull * Silk * Emmi * Up & Go * Novartis Aviva * Delamere Dairy For more information visit http://www.researchandmarkets.com/research/d26025/wennströms_four_f Laura Wood Senior Manager press@researchandmarkets.com Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Copyright Business Wire 2009
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