Eyeblaster & TNS Survey Reveals the State of Digital Advertising

Marketers Look to Cross Channel and Give Digital More Focus as Part of Overall
Campaign
NEW YORK--(Business Wire)--
Eyeblaster, the leading independent provider of integrated digital advertising
solutions, today released The Digital Horizon: A Chasm between Expectation &
Execution. Eyeblaster partnered with TNS to provide a non-bias, global view of
the digital market looking at the current climate and conditions inside
agencies. The complete survey results are available here.

The current market conditions show a large chasm existing between the
appreciation of cross channel campaigns and true cross channel integration as
nearly 67% of respondents cite that they already are running cross channel
campaigns; yet only 12% are actually integrating cross channel performance data.
Results also confirm that marketers are comfortable to support branding
objectives through online advertising channels.

"This study proves interest in cross channel and confirms that cross channel
integration is a high priority for marketers - digital or otherwise," said Gal
Trifon, CEO and Co-founder at Eyeblaster. "There is a gap in today`s advertising
infrastructure and Eyeblaster is committed to close it with more effective cross
channel campaign management."

Marketers note the following as the barriers to cross channel adoption:

* 44% blame lack of suitable metrics to measure impact and ROI
* 37% note lack of case studies to prove cross channel effectiveness
* 34% cite lack of technology

Marketers expect total market spending to grow by 30% over the next two years
with a third of the market experiencing growth over 50%. When respondents were
asked, `once enabled to accept digital advertising, which channel will have the
greatest impact?` both TV and mobile were most widely considered across brand
and response:

* 68% of marketers cite mobile as the top channel to drive response, followed by
TV at 40%
* 76% of marketers cite TV as the top channel for brand building, following by
mobile at 49%
* 68% of marketers are interested in comparing TV and Mobile compared to outdoor
and mobile, TV and computer-based advertising and mobile and computer-based
advertising at 62%.

"Marketers identify the relationship between offline and online channels and the
dual role of brand and response," said Don Ryan, VP of technology and media at
TNS. "The days of distinguishing one channel against another for brand or
response are behind us, and the next step is to fill the gap that sits between
implementing cross channel campaigns and measuring cross channel effectiveness."

The study was conducted in March 2009, among 400 marketing senior marketing
executives across North America, EMEA and APAC. For a deeper look into the state
of digital advertising, download the complete white paper here.

About Eyeblaster

In 1999, Eyeblaster was among the pioneers in rich media communication. Today,
Eyeblaster extends its inventive heritage in digital advertising through Ad
Campaign Manager (ACM). ACM enables interactive agencies, advertisers and
publishers to manage campaigns across digital media channels, including online,
mobile and in-game, and a variety of formats, including rich media, in-stream
video, display and search. ACM is a robust, integrated and easy-to-use platform
that allows customers to focus on campaign strategy, creativity and media
efficiency without having to worry about the technical complexities associated
with managing global advertising campaigns online.

In 2008, Eyeblaster delivered campaigns for over 7,000 brands serving
approximately 2700 agencies across over 3,600 global web publishers in 45
countries worldwide. Learn more at: http://www.eyeblaster.com.

About TNS

TNS is a global market information and insight group. Its strategic goal is to
be recognized as the global leader in delivering value-added information and
insights that help its clients make more effective business decisions. TNS
delivers innovative thinking and excellent service across a network of 80
countries. Working in partnership with clients, TNS provides high-quality
information, analysis and insight that improves understanding of consumer
behavior.

TNS is the world`s leading provider of customized services, combining sector
knowledge with expertise in the areas of Product Development & Innovation, Brand
& Communications, Stakeholder Management and Retail & Shopper. TNS is a major
supplier of consumer panel, media intelligence and audience measurement
services. TNS is the sixth sense of business. For more information, visit
http://www.tnsglobal.com/.

North America Media:
Eyeblaster
Jamie Fishler, 646-437-3762
M: 646-465-0150
jamie.fishler@eyeblaster.com
or
Eyeblaster
John Haake, 646-437-3737
john.haake@eyeblaster.com
or
International Media:
Eyeblaster
Lianne Schneider
lianne.schneider@eyeblaster.com

Copyright Business Wire 2009