Whirlpool Brand Creates Wide Open Spaces in the Kitchen

Latest French door model offers most usable space available for fresh food
without taking up added space in the kitchen

BENTON HARBOR, Mich., June 16 /PRNewswire-FirstCall/ -- Ever wonder why a
family of four needs seven kinds of juice? Whirlpool brand knows different
lifestyles call for different tastes. Now, playing the balancing act with
groceries, leftovers and gallons of milk are a thing of the past with the new
Whirlpool(R) Latitude(TM) French door refrigerator.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )

Perfect for entertaining as well as busy families, the Latitude refrigerator
was developed with consumers' needs in mind, offering 10 percent more space in
the refrigeration compartment compared to similar size models while
maintaining the same external dimensions. With 27 cu. ft. of capacity, the
Latitude refrigerator is expansive, boasting the industry's most usable
interior refrigeration space based on shelf and door bin surface area,
including deeper door bins, extra shelf space and an easy-to-access in-door
ice maker with removable bucket. The spacious Latitude refrigerator also
includes an option to drop the refrigerator and/or freezer temperature to
accommodate new food additions, all while garnering an ENERGY STAR(R)
qualification.

A recent survey commissioned by Whirlpool Corporation (NYSE: WHR) found that
53 percent of adults believe the refrigerator is the appliance that uses the
most energy in their home on a day-to-day basis. However, according to ENERGY
STAR, a new ENERGY STAR-qualified refrigerator saves enough energy to light
the average household for more than 4.5 months (when replacing a refrigerator
bought before 1990).

"We know that consumers want more room in their refrigerators to help manage
the varying tastes of their families. With that in mind, we have designed the
Latitude refrigerator to not only hold several jugs of juice and milk in each
door bin, but to help make consumers' daily lives just a little bit easier
with smart solutions like an exterior dual pad dispenser with measured fill.
It gives consumers the ability to dispense the exact amount of water needed
for a recipe or morning coffee," said Carolyn Torres, Whirlpool refrigeration
brand manager. "Even with the added interior space and intuitive features,
such as a power outage alert, the Latitude refrigerator helps conserve energy
and saves money on utility bills, without sacrificing performance."

The Latitude refrigerator brings consumers' kitchens several innovative
features, including dispensing an exact amount of water, measured in cups,
liters or ounces with a rotating faucet that allows consumers the ability to
fill tall and odd-shaped containers with ease; a power outage alert that
notifies consumers that there has been a power outage and the duration so they
know whether or not food is safe to eat; and, the Fast Cool option, which
immediately drops refrigerator and/or freezer temperatures to accommodate new
food.

Visit http://www.whirlpool.com to learn more about the expansive abilities of
the Latitude refrigerator which will be available later this summer in white,
black, stainless steel and Satina(R) finish with an MSRP starting at $2,599.

Methodology
This survey was conducted online within the United States by Harris
Interactive via its QuickQuery(SM) online omnibus service on behalf of
Whirlpool Corporation between December 29 and 31, 2008, among 2,042 U.S.
adults aged 18 years and older. Results were weighted as needed for region,
age within gender, education, household income and race/ethnicity. Propensity
score weighting was also used to adjust for respondents' propensity to be
online. No estimates of theoretical sampling error can be calculated; a full
methodology is available.

All sample surveys and polls, whether or not they use probability sampling,
are subject to multiple sources of error which are most often not possible to
quantify or estimate, including sampling error, coverage error, error
associated with nonresponse, error associated with question wording and
response options, and post-survey weighting and adjustments. Therefore, Harris
Interactive avoids the words "margin of error" as they are misleading. All
that can be calculated are different possible sampling errors with different
probabilities for pure, unweighted, random samples with 100% response rates.
These are only theoretical because no published polls come close to this
ideal.

Respondents for this survey were selected from among those who have agreed to
participate in Harris Interactive surveys. The data have been weighted to
reflect the composition of the U.S. adult population. Because the sample is
based on those who agreed to be invited to participate in the Harris
Interactive online research panel, no estimates of theoretical sampling error
can be calculated.

About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $19 billion, 70,000
employees, and 68 manufacturing and technology research centers around the
world. Whirlpool brand recognizes that consumers lead busy, active lives and
continues to create solutions that help consumers optimize productivity and
efficiency in the home. In addition to designing appliance solutions based on
consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR(R)
qualified appliances like the new Duet(R) washer which uses 74 percent less
water and 80 percent less energy than a traditional top load washer
manufactured before 2004. When used with the washer, the new Duet(R) Resource
Saver(R) dryer improves dryer energy usage by 40 percent as compared to
traditional top-load laundry pairs, average size load. Whirlpool is one of
Habitat for Humanity's largest corporate partners, donating a refrigerator and
range to every new Habitat for Humanity home built in North America. For more
information on Whirlpool brand, please visit www.whirlpool.com. Additional
information about the company can be found at www.whirlpoolcorp.com.

About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long
and rich history in multimodal research that is powered by our science and
technology, we assist clients in achieving business results. Harris
Interactive serves clients globally through our North American, European and
Asian offices and a network of independent market research firms. For more
information, please visit www.harrisinteractive.com.

SOURCE Whirlpool Corporation

Monica Teague of Whirlpool, +1-269-923-7405, Monica_L_Teague@Whirlpool.com, or
Jessie Dienst, Peppercom for Whirlpool brand, +1-269-923-8101,
jdienst@peppercom.com