NAVTEQ Announces Availability of Next Generation 3D Visual Content

Motorway Junction Objects Brings Clarity to Complex Decision Points

CHICAGO, June 16 /PRNewswire/ -- NAVTEQ, the leading global provider of
digital map, traffic and location data for in-vehicle, portable, wireless and
enterprise solutions, today announced availability of Motorway Junction
Objects, an exciting addition to its growing visual content portfolio and a
first of its kind solution.

Motorway Junction Objects - launching first in Australia, with expansion to
the United States and Europe thereafter - is a unique content offering
designed around a rich set of features that can help drivers make more
intuitive decisions at complex highway junctions and motorway rings. In
addition to enhancing lane guidance information, it enables navigation systems
to display full 3D animation of complex junctions. By more closely matching
what is outside the windshield, drivers will be better prepared to avoid
last-minute maneuvers, so that they can drive with confidence and ease.

Built from key attributes and geometry of the highly accurate NAVTEQ(R) map,
Motorway Junction Objects enables situation specific 3D context, so that
visualization of the approach through the entire junction can be created in
real-time. This unique build approach also means that the product will be
closely aligned with ongoing expansion and updates to the NAVTEQ map, and
applications can seamlessly incorporate other map content to further enhance
the driver experience and improve orientation. The innovative 3D
representation of reality that Motorway Junction Objects enables was developed
by combining NAVTEQ's own extensive expertise in navigation with user
interface insights and advanced technology.

Key findings from NAVTEQ's proprietary consumer research on the cognitive
recognition aspect of visual aids were also incorporated into the design of
this product. The research found that consumers want visual features that
help make driving easier, but not more entertaining. They see high value in
solutions that allow for split-second recognition of visual cues which require
their attention and action.

"Consumers want features that make it easier to understand navigation
directions in complex driving situations," says Tiffany Treacy, vice president
of global product management. "With this in mind, NAVTEQ created Motorway
Junction Objects to enable our partners more flexibility to design
applications that meet this consumer need."

Motorway Junction Objects will give NAVTEQ's customers the ability to not only
provide greater context to visual cues for their consumers, but will enable
them to customize the "look and feel" both from competitors and within their
own product portfolios. To provide greater flexibility for implementation in
current and future navigation applications, as well as to accommodate hardware
and software constraints, Motorway Junction Objects is available in three
levels of detail. Texturing used in the 3D models also allows applications to
manipulate what is displayed or highlighted in order to create a unique brand
experience.

Sample data for Motorway Junction Objects is available for beta testing, with
plans for commercial launch next month. The content is designed to work
seamlessly with NAVTEQ's broader suite of visual content, including
Sign-As-Real, 3D City Models and 3D Landmarks.

About NAVTEQ
NAVTEQ is the leading global provider of digital map, traffic and location
data that enables navigation and location-based platforms around the world.
NAVTEQ supplies comprehensive digital map information to power automotive
navigation systems, portable and wireless devices, Internet-based mapping
applications and government and business solutions. The Chicago-based company
was founded in 1985 and has approximately 4,000 employees located in 190
offices and in 39 countries.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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SOURCE NAVTEQ

Jennifer Schuh of NAVTEQ, +1-312-894-3913, jennifer.schuh@navteq.com; or Bob
Richter, +1-212-802-8588, bob@richtermedia.com, for NAVTEQ